Sintetiche riflessioni che “suonano un campanello” sulla evoluzione della tecnologia e dell’Industry

A cura di CT.TA.STC

Numero 16 - 9 agosto 2019

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5G e Future Net

Servizi e Terminali

 

5G, FutureNet e Tecnologie

 

 

SK Telecom to Build "5G Clusters" and "12 MEC in 5G Networks" at Key Regions Nationwide

Modo innovativo di coinvolgere le aziende e costruire esperienze di EDGE

 

Image Credit: SK Telecom

SK Telecom announced that it plans to build ‘5G Cluster’ in business districts, parks and factories to provide differentiated 5G service and benefits in both of B2C and B2B sectors. ‘5G Cluster’ is an advanced 5G environment with cutting-edge ICT including AR, VR, and AI.
In the B2C sector, SK Telecom will operate ‘5G League of Legends (LoL) Park’ at Jonggak, Seoul, starting from July 25. At ‘5G LoL Park’, customers can view messages from supporting fans nationwide with Augmented Reality (AR) by facing their smartphones toward a certain location. Customers can also enjoy VR live broadcasting and VR playback during the games.
Starting this August, SK Telecom will provide a service that allows customers to meet a variety of animals, including giant cats and wyverns, using AR in Olympic Park and Yeouido Park, Seoul. For example, if customers hold their smartphones toward ‘The Lone Tree’ in Olympic Park, a giant cat will appear on smartphone screen in AR.
Moreover, the company plans to transform Jamsil Students' Gymnasium into a 5G Stadium. SK Telecom will further expand 5G experience spaces with immersive media by the end of this year.
In the B2B sector, SK Telecom will apply 5G network and ‘Mobile Edge Computing’ (MEC) solution to SK Hynix to build a ‘5G Smart Factory’. The two companies expect that this will drastically reduce time to detect defective semiconductor products and more efficiently manage production and logistics.
Furthermore, SK Telecom plans to build a total of 12 ‘Mobile Edge Computing’ (MEC) in 5G networks located at key regions nationwide. In particular, the company will provide dedicated 5G edge cloud service for enterprises that are in need of security and ultra-low latency communications, including manufacturing, media, finance, and game industry.

 

NEC Transmits Live 8K Video Using 5G with the Largest Television Station in France

il video 8K richiede almeno 100 Mbops di banda per gli eventi VOD e probabilmente il doppio per gli eventi live

 

Image Credit: NEC

NEC announced the successful transmission of live 8K video using 5G at an international tennis tournament recently held in Paris, France.
This demonstration was carried out in cooperation with France's largest television station, France Televisions, and 8K broadcasting equipment manufacturers. In this demonstration, NEC's 'VC-8900' 8K material transmission encoder, which utilizes real-time video compression technologies, was used to transmit high-definition live 8K video of the tournament to 8K video monitors and 5G smartphones and tablets at a location within the tournament's venue.

 

Amazon files application for 4G / 5G private CBRS tests in Sunnyvale

Per adesso solo prove di rete 5G o anche 4G in edifici Amazon in California

 

Amazon is among the many entities pursuing opportunities afforded by the Citizens Broadband Radio Services (CBRS) 3.5 GHz band. The company submitted a Special Temporary Authority (STA) application with the Federal Communications Commission on Friday for a six-month STA to conducts tests near its facilities in Sunnyvale, California.
The purpose is to “obtain sufficient data to determine whether to continue and expand its research into CBRS technologies at other locations,” the description states. The proposed start date for operations is August 19, with an end date of February 19, 2020.
Amazon explained that the tests in Sunnyvale will at no time involve the deployment of more than a total of 25 base stations and 50 mobiles. The tests initially will be conducted within a building, and the operational area for outdoor tests will be limited to a 5-kilometer radius of its corporate facilities in Sunnyvale.

 

Broadband : Half of Americans Can Get 500 Mbps, Monthly Costs Often Exceed $60

Molta più percentuale che l'Italia ma prezzi doppi circa rispetto all'Italia

 

Broadband speeds are quite high in many areas of the U.S. today – but so are prices. That’s the key takeaway from new broadband speeds and pricing research from BroadbandNow Research. Half of Americans now have access to broadband at speeds of 500 Mbps or above. But less than half of Americans (48.5%) have wired broadband available at $60 or less per month, researchers said.
Researchers defined broadband to include service providing speeds of at least 25 Mbps downstream.
Availability of 500 Mbps service varies considerably from one state to another. More than 90% of people in Delaware (97%) and the District of Columbia (99%) have 500 Mbps service available to them, followed by Maryland (89%), Utah (87%) and Illinois (85%). But at the other end of the scale, only 5% of people in Connecticut can get 500 Mbps service, and only 7% of people in Wyoming and Montana can do so.

 

BroadbandNow Research based its findings on data compiled from public sources and available through the BroadbandNow website, which was originally focused on enabling consumers to find information about internet providers in their area.

Broadband Speeds and Pricing Research

Only 5.5% of Americans have broadband available at $40 per month or lower, according to BroadbandNow. That number rises to 11.9% for service costing $50 or less.
Less than three-quarters of Americans (71.7%) have access to broadband at $70 or less, and 87.6% can get broadband at $80 or less.
Three states – Alaska, Maine and Montana – do not have broadband available from any provider at a cost of $60 or less, according to BroadbandNow.

 

When it comes to speed, nearly one-fifth of Americans (19.7%) can now get gigabit broadband service and nearly three quarters (74.8%) can get 250 Mbps service, according to BroadbandNow.  And more than 90% can get 100 Mbps, including 90.3% who have access to wired offerings and 90.8% who can get access to non-satellite services. The latter number apparently includes wired and fixed wireless offerings.
According to the BroadbandNow research, 93.9% of Americans can get service at speeds of 25 Mbps from a non-satellite provider.
It’s not surprising to see that high-speed service is available throughout large parts of states in which a large percentage of the population lives in urban areas. Broadband technology has made some significant speed gains in recent years as cable companies upgrade to DOCSIS 3.1 technology and telcos have made gigabit fiber-to-the-home available where they see a business case for the investment.
Perhaps it’s also not surprising that service providers have not been aggressive in offering low prices for broadband. At a time when consumers increasingly are canceling voice, pay-TV and lower-speed broadband, service providers increasingly see upgrades to higher-speed (and higher-cost) broadband services as their best option for revenue growth.

 

5G – China’s $500bn golden opportunity

Obiettivo 1 milione di base station in campo nel primo anno (per la serie se non vendiamo in Europa pazienza ....)

 

China is expected to begin rolling out 5G services in the first half of 2020 on a truly epic scale

5G is a near $500 million opportunity for the Chinese economy, according to reports in the Chinese press.
An article in the South China Morning Post states that Chinese officials estimate that the rollout of 5G services across the country could unleash 3.3 trillion yuan ($480 billion) of new business opportunities in the country’s ICT sector, over the next five years.
The Morning Post cited sources at China’s  Academy of Information and Communications Technology (CAICT), saying that they anticipated that overall 5G would add a staggering $1.5 trillion to the Chinese economy, by 2024.
“4G has changed people’s lives but 5G is going to change the societies in which we all live” Chen Jinqiao, deputy chief engineer at the CAICT said at an industry event in China.
China expects to roll out comprehensive 5G services in early 2020, on a previously unprecedented scale.
China’s 5G deployment is expected to utilise a million 5G base stations across the country in the first year alone. Compared to the 35,000 or so base stations deployed by each of Korea’s three mobile network operators at their 5G launch earlier this year, China’s rollout seems comparatively immense. Bringing 5G to 1.4 billion people will be no mean feat, but China is eager to become the world leader in next generation network technology. 

 

Volvo Installs On-Board SIMs in Every New Car – TU Automotive

Servizi di utlilità e si security, sull arete 4G e in futuro 5G, senza bisogno del V2X

 

Volvo has pledged to install a SIM card in every new model sold in 42 European markets to boost its connectivity offering.

The feature is being introduced on all 2020 cars and can be retro-fitted to any models that have already been delivered to customers. Its SIM card claims to allow vehicle occupants to be connected with access to 100GB of data for up to one year through service provider Vodafone. The contract means there is no impact on occupants’ smartphone personal or business data usage, or the device’s battery charge.
A vehicle SIM should allow easier access to entertainment and information apps, real time traffic information (RTTI) and connected safety services. Users could also benefit from a stronger signal while on the move thanks to better reception is through their car’s large area antenna. An on-board wifi hotspot can be used by up to eight devices.
The SIM powered safety package enables alerts to be received and transmitted when a similarly connected Volvo car’s hazard lights are triggered nearby, or slippery road surfaces are encountered by sharing information in real time via a cloud-based network.

 

Qualcomm Teams With Tencent Games for Cloud Gaming, AR/VR, 5G - Light Reading

Nonostante le tensioni con la Cina, Qualcomm cerca di collaborare. Il tema del cloud gaming e 5G è spesso presente

 

Qualcomm Wireless Communications Technologies (China) Limited, a subsidiary of Qualcomm Incorporated announced today the cooperation with Tencent Games. The two companies have signed a nonbinding memorandum of understanding (MoU) for a strategic cooperation wherein they are expected to have comprehensive collaborations in the field of digital entertainment. The cooperation includes joint efforts anticipated to optimize future projects including Qualcomm® Snapdragon™ based mobile gaming devices, game content and performance optimizations, Snapdragon Elite Gaming enhancements, cloud gaming, AR/VR, 5G gaming use case developments and additional relevant technologies.
Steven Ma, Senior Vice President at Tencent, said: “Tencent has worked closely with Qualcomm Technologies and we are very pleased that the strategic cooperation announced today has deepened and expanded the relationship between the two parties. We hope that fostering cooperation between both parties can utilize our respective technologies and R&D expertise to further innovate the game industry, thereby bringing better game quality and interactive experience to users.”

 

LinkedIn, a Data Center Innovation Powerhouse, Is Moving to Azure

non è più il vecchio unix

 

As the unique system LinkedIn engineers built over the years gets replaced with a public cloud, how much of the innovation will Microsoft retain?
A short, carefully worded statement published Tuesday on LinkedIn’s engineering blog from the social media site’s senior VP of engineering Mohak Shroff revealed his site’s intent to begin transferring its workloads to Azure, its parent company Microsoft’s public cloud, over a multi-year period.
Shroff did not share any details about the upcoming move, but it will apparently bring to an end the company’s venture into designing and operating its own self-healing data center infrastructure — a project which, up until recently, seemed to be going well.
“In recent years we’ve leveraged a number of Azure technologies in ways that have had a notable impact on our business,” Shroff wrote. “That success, coupled with the opportunity to leverage the relationship we’ve built with Microsoft, made Azure the obvious choice. Moving to Azure will give us access to a wide array of hardware and software innovations, and unprecedented global scale.”
Shroff’s announcement would appear to bring to a premature close to his company’s efforts to produce and perfect a working model for self-healing infrastructure — a design that uses machine learning at a very low level to maintain optimal traffic levels, originally dubbed “Project Inversion.”
“Our multi-year migration will be deliberate,” a LinkedIn spokesperson told Data Center Knowledge.  “We’ll begin with a period of infrastructure prototyping, design, build, and testing. This will ensure that we’re both ready for eventual migration with minimal impact on members while building our operational muscle for Azure. . . Our long-term goal is to move all aspects of LinkedIn’s technology infrastructure to Azure. However, [it’s] important to remember this is a multi-year journey, and we will continue to rely on and invest in [the current LinkedIn] data centers as our scale continues to grow throughout this process.”

The Road Almost Traveled

LinkedIn’s existing data center infrastructure is the product of unique and trailblazing engineering, whose details its creators haven’t been shy about sharing publicly.
In an August 2018 presentation for a VMware-sponsored partner event in Las Vegas, LinkedIn’s senior director for global infrastructure, Zaid Ali Kahn, happily told invitees the full story of the system they were building — one he believed would be the model for large, dynamically-scaling communications systems everywhere.
“The coolest thing that we’re doing is building a network, building towards a self-healing infrastructure,” Kahn told invitees. “That means, a network infrastructure that’s designed from the ground up so that it auto-remediates and heals itself.  But it’s a journey to get there.”
At the time – about a year ago – Kahn said his team had just reached the point where it was feasible to begin implementing the vision, which was: “Inside the data center we don’t want network engineers to be installing hardware, configuring hardware. We want data center technicians to just simply put a switch in the network, turn it on, and the switch figures out how to connect itself and say, ‘Hey, I’m this kind of switch.’ We want our network engineers to be designing and writing code.”

 

The principal goal was to “kill the damn core,” he said. The team adopted a flattened, “single-SKU” architecture, meaning that no matter how it’s perceived or what’s perceiving it, the entire structure is treated as a single layer. It was designed from the ground up to be a 100 Gbps network fabric with near-zero latency and bandwidth always available.
Getting to this point required radical disaggregation, specifically weaning the network software from network hardware (disaggregation is a key architectural principle for Azure and all hyperscale infrastructure). Specific switch brands promised disaggregation, but at the cost of becoming beholden to their manufacturers. They also typically use old protocols like SNMP for oversight. LinkedIn’s architects wanted the freedom to use select chipsets for certain routing requirements and retain full insight into, and control over, the control plane.
LinkedIn’s engineers wanted to “modernize our routing protocols so that we can do better forwarding, we can do link selection a lot easier, use routing protocols like ISIS — complete route flooding… And we want to be able to also have topology-aware stacks.”
As part of that effort they made the then-revolutionary decision to implement Apache Kafka — a messaging queue typically used in Big Data deployments — in place of SNMP and traditional Syslog repositories, as their network’s message bus. That bus would move, by Kahn’s estimate, about 1.4 trillion telemetry messages per day.
“We take all of the data and stream it somewhere else,” he said. “The beauty of it is we can do whatever we want with the data. We can go into the chipsets, we can pull everything out, and we want to be able to transport all of this… It basically opens your world. Now you’ve got your Kafka agent on the switch, and then you send it to your Kafka broker, and then you have a world of opportunities for developers to write machine learning (ML) techniques and build the most awesome monitoring and management software that we want, tailored to our environment.”
Last October, LinkedIn provided further detail on implementing ML at the network level. It introduced developers to Pro-ML, its engineers’ own machine learning stack that used Kafka to stream network data into neural network models. For example, those models could direct a distributed blob storage system called Ambry to provide as-needed storage structures of essentially limitless size to facilitate data streams between network nodes.

Parallel Courses

It was all an ambitious effort, the fruits of which LinkedIn gave every indication it was willing to share with the rest of the world. That has been after all the company’s pattern. When it pursued its own 19-inch standard for mounting and operating equipment in its own data centers, it published that standard as Open19 and later contributed it to the Open Compute Project, even though OCP’s Open Rack standard (upon which Azure data centers are based) specifies 21 inches. Just this past May, LinkedIn principal engineer Yuval Bachar — who leads the Open19 Foundation — promised his fellow members that 2019 would be the “year of adoption” for the standard in data centers other than LinkedIn’s.
While Azure and LinkedIn design foundations did diverge, there were some parallel paths. For example, when LinkedIn decided it needed its own network operating system, which Kahn described as doing two or three things well instead of nineteen or twenty, it chose SONiC, Microsoft’s own Linux derivative originally built for its own Azure hardware and then released into open source. Earlier this year LinkedIn engineers at the OCP Global Summit 2019 remarked on how SONiC gave them ownership of their network software stack. Among other things, it meant freedom to choose whatever hardware is best suited for each single purpose.
“When we picked SONiC,” LinkedIn software engineer Zhenggen Xu told attendees, “we actually did a very deep analysis about SONiC itself, not just blindly choosing it.”  As a containerized OS, it gave operators the freedom to swap out and upgrade kernels without causing detrimental effects to the network, while architects could pick and choose the components that best solved the problems they faced at the time. The network could grow incrementally and under full control, not in fits and starts once every few years.
But perhaps it was just a matter of time before the parent company would decide not to continue building in two directions.
“I suspect the respective management teams saw little value in maintaining parallel infrastructure engineering paths,” Kurt Marko, principal analyst with Marko Insights, wrote in a note to Data Center Knowledge.
“As with all mergers, there are always egos involved, with each side preferring their implementation, more out of familiarity than technical merit,” he continued. “Such emotion aside, I suspect that any unique LinkedIn technology delivering features Azure couldn’t match will be, or has been, incorporated into the relevant services. More broadly, LinkedIn is a software-based service, and its efforts are better focused there, not on infrastructure scaling and management. I suspect its ongoing relationship to the Azure team will be similar to that of other SaaS teams at Microsoft, like the Office 365 and Dynamics 365 business units.”
Now that LinkedIn’s applications and workloads will be moved to Azure, albeit over a period of time being described in years, the fate of all these architectural innovations may have come to a standstill. Whether anyone — LinkedIn, Microsoft, OCP, the broader data center community — will ever be able to reap all the fruits of LinkedIn’s long labors appears to be up in the air. For all the work Kahn and his colleagues had said they were accomplishing to be replicated on the Azure network stack, it’s a safe bet that LinkedIn itself may have to be reinvented.

 

Equinix boosts its private cloud network onramp to AWS

Intanto Equinix costruisce la sua rete per collegare i clienti anche a Data Center di terzi come quelli di AWS

 

Equinix is participating in the launch of the new AWS Direct Connect Service Delivery Program, which allows Equinix customers to use Hosted Connections with 1G, 2G, 5G and 10G capacities on Equinix Cloud Exchange Fabric (ECX Fabric). The enhanced capabilities ensure lower latency and higher bandwidth capacities for hybrid cloud architectures on Platform Equinix.
Equinix said the availability of new 1G, 2G, 5G and 10G capacities allows its customers using ECX Fabric to connect to a range of AWS services via AWS Direct Connect locations in the same metro where the customer's infrastructure is located. For other workloads requiring low latency, higher bandwidth and data sovereignty adherence, Equinix customers can use the new higher capacities on ECX Fabric to access all AWS services via AWS Direct Connect locations in metros different from where the customer's infrastructure is located.
"By offering Dedicated Connections, and Hosted Connections with new 1G up to 10G speeds on ECX Fabric, we are enhancing private cloud connectivity for enterprises to help them accelerate their hybrid cloud transformations," said Kaushik Joshi, Global Managing Director, Strategic Alliances, Equinix.

 

Verizon launches MPLS-based connectivity to Equinix data centers worldwide

Interessante perchè dopo aver venduto a Equinix i suoi data center, verizon fa un ottimo accordo per vendere la miglior rete per il collegamento clienti - data center

 

Verizon launched a Software-Defined Interconnect (SDI) solution that provides Private IP network direct connectivity to 115 Equinix International Business Exchange (IBX) data centers around the globe within minutes.
Verizon's SDI solution leverages an automated Application Program Interface (API) to quickly and simply integrate pre-provisioned Verizon Private IP bandwidth via the Equinix Cloud Exchange Fabric (ECX Fabric) while eliminating the need for dedicated physical connectivity.
“SDI is an addition to our best-in-class software-defined suite of services that can deliver performance ‘at the edge’ and support real-time interactions for our customers,” said Vickie Lonker, vice president of product management and development for Verizon. “Think about how many devices are connected to data centers, the amount of data generated, and then multiply that when 5G becomes ubiquitous. Enabling enterprises to virtually connect to Verizon’s private IP services by coupling our technology with the proven ECX Fabric makes it easy to provision and manage data-intensive network traffic in real-time, lifting a key barrier to digital transformation.”
Verizon notes that its private Multiprotocol Label Switching (MPLS) network is seeing high double-digit traffic growth year-over-year, and the adoption of colocation services continues to proliferate as more businesses grapple with complex cloud deployments to achieve greater efficiency, flexibility and additional functionality in data management.
Verizon manages 500,000+ network, hosting, and security devices and 4,000+ networks in 150+ countries.

 

Tag:
Corporate Networks, Data Center

 

DT il modello "5g campus networks"

il modello di sviluppo per il segmento industriale

 

Deutsche Telekom has kicked off its 5G rollout in Germany and expects to have 300 5G antennas in more than 100 locations online by the end of the year.
The first six German cities with 5G include Berlin, Bonn, Darmstadt, Hamburg, Leipzig, and Munich. In the upcoming 18 months, the 20 largest cities in Germany will all be connected with 5G.
"We punched our ticket for a 5G future with the spectrum auction. Our goal now is to get 5G to the streets, to our customers, as quickly as possible. Nearly three-quarters of our antenna locations in Germany are connected with optical fiber – we're now building on that," says Dirk Wössner, Member of the Board of Management, Deutsche Telekom, and Managing Director, Telekom Deutschland GmbH. "Our teams are working hard in every area. Whether we're talking about the network, rate plans, or devices and applications – we're speeding up to get 5G started this year. At the same time, we need a clear regulatory framework and pragmatism from the authorities – particularly when it comes to questions regarding regional spectrum, local roaming, allocation of the auction proceeds, and the approval procedures – which takes far too long in Germany."
In parallel, Deutsche Telekom is working on 5G campus networks, together with industrial users. In this approach, the network build-out follows the specific needs of business customers. "We're already working on the 5G network with Osram and automotive supplier ZF," says Claudia Nemat, Deutsche Telekom Board Member, Technology and Innovation. "Whether mobility concepts in cities, manufacturing in the industry of tomorrow, or virtual reality in the entertainment sector is involved: 5G is the key. And the industry can count on us as a partner in the 5G rollout."

 

Tag:
5G

 

5G attivato nelle fabbriche di BMW in Cina

in accordo con 5G China Unicom e China Mobile, compre con 35 b ase station 5G oltre 18.000 dipendenti

 

BMW Brilliance Automotive (BBA) has become the first automobile manufacturer to enable full 5G wireless coverage at all its plants

  • 100% coverage at BMW Brilliance Automotive’s three plants
  • Data rate of one gigabit per second
  • First pilot project transfers data from test vehicles to the data centre

BMW Brilliance Automotive (BBA) has become the first automobile manufacturer to enable full 5G wireless coverage at all its plants. The new wireless standard allows large quantities of data to be transferred within a very short space of time, since data will now be processed in small, high-performance computer centres directly on site and no longer has to travel long distances. This means that networked machines and systems can exchange data in real time, for instance, and align themselves even better with the production process. 5G provides the ideal conditions for numerous digital innovations and has the potential to further increase efficiency, quality and flexibility in production.
BBA is also implementing the technology in a pilot project that uses 5G to transfer large quantities of test data from vehicles to the data centre in real time, making data collection and analysis more efficient. In this way, vehicle updates involving large volumes of data and real-time diagnostics could also be conducted remotely in the future.
With this development, BBA becomes the first automobile manufacturer to use 5G technology in automotive development and production.
Johann Wieland, president of the joint venture between the BMW Group and its partner Brilliance China Automotive Holdings Ltd.: “5G is a ground-breaking technology with the potential to revolutionise industrial production. BBA is taking a leading role in testing the use of 5G and developing new innovations and procedures to improve industrial productivity.”

Full 5G coverage, transfer rate of 1 Gbps

BBA was the first 5G pilot company in Shenyang to begin developing a 5G network for its three plants back in October 2018. Once construction of the 21 mobile phone masts and 35 5G base stations was completed in April 2019, BBA already had full 5G network coverage at its car plants in Tiexi and Dadong, as well as at its powertrain plant. After only three months of technical optimisations, the 5G data rate increased from an initial 600 megabytes per second to one gigabit per second – fast enough to download an entire HD film in just a few seconds.
BBA sees the potential of 5G technology in many areas of production. Possible 5G application scenarios include augmented reality, cloud-based control of autonomous transport systems, human-machine interaction using mobile smart devices, robot-to-robot communications and communication between robotics systems and the control centre. Effective application of 5G technology in these areas has the potential to transform automobile production and boost productivity.
BBA partnered with China Unicom and China Mobile to build the necessary infrastructure and connect the 5G network across a total area of more than three million square metres.

5G in the BMW Group production network

The BMW Group is currently preparing to set up local, private 5G networks at its plants in Germany. The benefits of the new technology are not just in its high data rate and rapid response time, but also in the reliability and security of the network. It therefore offers optimal conditions for innovations that work with large quantities of data in real time. These include applications from the field of virtual and augmented reality, widescale networking of machines and the use of autonomous logistics fleets.
The long-term aim is to establish 5G networks at all BMW Group plant locations worldwide.

The BMW Brilliance Automotive joint venture

The BBA Brilliance Automotive joint venture was founded in 2003. Over the past 16 years, it has become one of the most successful premium automobile manufacturers in China, encompassing production and sales of BMW automobiles in China, as well as local development tasks. In 2018, the BBA automotive plants in Tiexi and Dadong produced over 490,000 vehicles for the Chinese market – an increase of almost 24% year-on-year. BBA employs a total of more than 18,000 people.

 




Servizi e Terminali

 

 

YouTube’s pushing augmented-reality ads

un passo avanti per la diffusione di AR

 

Google announced last week, timed with Cannes, that brands can now create AR for YouTube. The company’s launch partner was MAC Cosmetics, where YouTube users could virtually try-on lipstick while watching creators’ makeup tutorials. The offering will be available to brands later this summer through YouTube’s FameBit, its influencer marketing platform.
YouTube opening up to AR comes as interest in the format among brands is increasing, agency executives say. The experience was once most popular among Hollywood studios, and it was quite limited to niche platforms like Snapchat. But now with the rise of web-based AR along with Facebook and Instagram investing in the format, advertisers in more categories have been experimenting with it.
Alper Guler, co-founder of QReal, an augmented-reality-focused subsidiary of the Glimpse Group, recently renamed his company to align with the growth in the AR industry. Kabaq was known for its work in 3D and AR food, such as with Bareburger on Snapchat. But now the company is working with brands in fashion, CPG and automative.
“For years, we perfected our modeling process to present dishes that look completely real, are platform agnostic and optimized for AR. We knew the same process would work for a whole myriad of brands and items,” Guler said.
AR makes sense for the beauty industry, Guler said. The experience aligns with consumers’ love for selfies and AR lenses, available previously on Snapchat and Instagram. And the technology for facial recognition is strong, compared to image recognition of feet, arms and the rest of the human body. Guler said he expects that to improve in the coming years where there will then be more virtual try-ons for jewelry and clothing.
Patrick Givens, vp of VaynerSmart, said his agency has seen increased interest in AR from clients in beauty, fashion and CPGs. These categories are looking to AR as a way to provide some utility to customers, but it’s been difficult to get these experiences in front of customers at scale, Givens said. YouTube helps with that scale problem.
“Brands want to support a good shopping or product usage experience and ultimately build relationships, and often AR would be a great way to do so. As the YouTube and MAC collaboration demonstrates, the platforms are starting to lean in to use cases that might provide a bit more value to users beyond simple entertainment,” Givens said.
For QReal, Snapchat has been its main platform for distributing AR. But the company has been working more with web-based AR via Apple and Google. Guler said his company also plans to work more with Instagram once it also opens itself up to more brands later this summer.
Now with YouTube, a platform with 2 billion monthly active users, that potential for reach with AR only grows. Through YouTube’s FameBit, advertisers can track brand interest, lift and view-through-conversion as well as impact on Google search.

 

DreamLab, a free app from the Vodafone Foundation, uses the untapped processing power of idle smartphones – i.e. while it is charging at night – to fast track cancer research

Una bella idea di Vodafone

 

mHealth: DreamLab, a free app from the Vodafone Foundation, uses the untapped processing power of idle smartphones – i.e. while it is charging at night – to fast track cancer research using a built-for-purpose platform. The next meeting for the ITU Focus Group on “Artificial Intelligence for Health” will be held in Zanzibar, Tanzania, from 2-5 September 2019.

 

Il 47% delle famiglie in UK usa la TV in steaming

 

The UK is turning is back on traditional TV with around half of the nation now subscribing to streaming services.
Ofcom’s Media Nations report says major shifts are emerging in Britain’s streaming habits.
The number of UK households signed up to the most popular streaming platforms – Netflix, Amazon Prime Video, Now TV and Disney Life – increased from 11.2m (39% of households) in 2018 to 13.3m (47%) in 2019.

 

Intel announces Cooper Lake with up to 56 cores

 

The next-generation Intel Xeon Scalable processor platform (codename Cooper Lake) promises twice the processor core count (up to 56 cores), higher memory bandwidth, and higher AI inference and training performance compared to the standard Intel Xeon Platinum 8200 platforms.
Intel says Cooper Lake, which will have platform compatibility with the upcoming 10nm Ice Lake processor, will be the first x86 processor to deliver built-in AI training acceleration through new bfloat16 support added to Intel Deep Learning Boost.

Availability is expected in the first half of 2020.

“We are excited about the early customer deployments of the Intel Xeon Platinum 9200 series that we introduced as part of our 2nd Generation Intel Xeon Scalable processor family. Bringing a 56-core processor into our mainline Intel Xeon Scalable processor family in the next generation will further expand our ability to address customer needs for the highest levels of performance in artificial intelligence, high-performance computing and high-density infrastructure,” stated Lisa Spelman, vice president and general manager of Data Center Marketing, Intel.

 

Riconoscimento facciale sui bidoni raccolta differenziata rifiuti in Cina

un esempio invasivo di utilizzo dell'AI

 

China’s sprawling use of facial recognition technology has now stretched to trash cans and public housing as the country continues to embrace the controversial yet extremely efficient mode of identification.
Beijing authorities are currently trialing a face-scanning system in several residential neighborhoods to supervise a nascent garbage sorting program. This is after it kicked off a project to stem illegal subletting of government-funded flats earlier this year.
The developments come amid rising resistance to the frictionless identification technology in many Western countries. Oakland recently joined San Francisco among the US cities that have banned municipal authorities from using the technology amid privacy concerns. A legal challenge has also been mounted in the UK against the use of the tech by police, on the grounds that it constitutes an unlawful violation of privacy.
In Beijing, an automated entrance gate with face-scan tech has been installed in the first batch of 13 public rental housing communities, according to state-owned Xinhua News Agency. By the end of October, the new system is expected to cover all 59 neighborhoods.
The face-scanning feature is aimed at ensuring security and “fairness” where rent is only half of that in neighboring areas for non-public housing, said supplier Uniview, a Hangzhou-based surveillance camera giant, in a social media post last week.
“The issue of how to ensure efficient management of public-funded homes and stem subletting to uphold its fairness in distribution has become a challenge to city administrators,” said Uniview. It added that the face-scanning system has been well received by neighbors as a more convenient alternative to previous access control.
Facial recognition has also found its way onto trash cans as a means of preventing incorrect waste management. According to Beijing Youth Daily, a total of 26 smart bins now stand in a community in Xicheng district, where residents have to scan their faces before disposing waste according to different categories.
The smart bins, which are equipped with cameras, are aimed at reminding residents to sort their waste appropriately – between paper, plastic, and cans, for example – and will identify those who don’t, according to the report. In Shanghai, disposing litter improperly already means a hefty fine and a possible reduction in a person’s social credit score. “Good” waste disposal behavior can mean rewards, such as free bus tickets and a new dust bin.
China is developing wider “name and shame” policies aimed at combating antisocial behavior, with facial recognition being deployed to prevent jaywalking and hospital ticket scalpers who take advantage of people wanting to jump long waiting lists. Chinese technology companies have also applied facial recognition and AI solutions to a swathe of commercial sectors, including retail, security, hospitality, leisure, and banking.
Many analysts say the country lends itself to the early adoption of the technology due to its large population and the existence of massive, centralized identity databases. Beijing has expressed enthusiasm about extending artificial intelligence technologies to many walks of life, from catching criminals, detecting cancers, to developing self-driving cars.
China is also home to the world’s largest surveillance camera makers amid state-directed efforts to build an “omniscient” surveillance network by 2020.

 

Report: Facebook launching own TV streaming service

Servizi TV e videochat su TV ... vediamo se funzionerà questa volta!

 

Facebook is reputed to have approached media companies including Netflix and Disney ahead of the launch of a new TV chat device.
A report published by The Information on Wednesday indicated the device would use the same video calling technology found in its Facebook Portal devices.
It’s already known that Facebook is working on new form factors that would be released in the autumn.
Code-named Catalina, the launch could provide a threat both to the Apple TV box and the new Apple TV+ service, also slated to debut in the next few months.
Launched a year ago Facebook Portal was released internationally earlier this year. It includes the ability to make video calls through Facebook and What’sApp and has Amazon Alexa built in.
It has AI Intelligence that allows it to follow a subject around the room.
All the parties mentioned in The Information’s article have declined to comment, though HBO did say it was not involved in any discussions.

 

La nuova App Rai Cinema Channel VR - Rai Cinema

 

Rai è la prima media company a lanciare un’App VR tutta italiana per offrire ai propri utenti una vasta gamma di contenuti originali fruibili in realtà immersiva. In linea con le maggiori media company internazionali come CNN, BBC, Netflix, Disney, The New York Times, anche la Rai ha adesso una propria library free di contenuti realizzati in Realtà Virtuale, fruibili attraverso la App "Rai Cinema Channel VR".
Con i visori gli spettatori possono vivere un’esperienza completamente immersiva nella “virtual room” di Rai Cinema e possono scegliere se essere al fianco delle star sui red carpet dei maggiori festival di cinema o assistere a speciali interviste o se essere catapultati nei mondi cinematografici di esclusivi cortometraggi VR. Con gli smartphone gli spettatori possono apprezzare la ricchezza e la sorprendente prospettiva offerta dai contenuti in versione VR 360°, che possono essere esplorati stando al centro del racconto e scegliendo quale prospettiva utilizzare. L'App VR di Rai Cinema è un'esperienza visiva unica che lega il cinema con l'entertainment, rivolgendosi ad un pubblico ancora più vasto che supera i confini del pubblico tradizionale che guarda cinema e tv.
Tutti i contenuti sono disponibili in VR 360° anche sul sito di Rai Cinema. Si possono visualizzare sia contenuti VR 360° sia contenuti lineari. L'ambiente 3D in cui si trova l'utente riproduce un salotto di design con una vista mozzafiato. Uno spazio virtuale stereoscopico realtime che permette anche l’interazione con alcuni oggetti.

Scaricare l'App

L’applicazione è fruibile sia da mobile sia da visore ed è disponibile su:

  • App Store: per gli smartphone Apple fruibile attraverso i Cardboard
  • Play Store: per gli smartphone Android fruibile attraverso i Cardboard
  • Oculus: per i visori Oculus Go e Samsung Gear VR

L'App dà accesso a contenuti streaming ed è pertanto necessario avere una connessione internet attiva sul proprio dispositivo. Una volta scaricata, lanciata l'App ed indossato il visore, si viene proiettati in un accogliente salotto con una vista a 360 gradi dove è possibile interagire attraverso lo sguardo o attraverso il telecomando del dispositivo (OCULUS e GEAR) con una TV olografica. Selezionando le immagini o i menù si ha accesso a tutti i contenuti:

  • I video tradizionali sono proiettati sul grande schermo del salotto
  • I video immersivi a 360 gradi appaiono intorno all'utente sostituendosi all’ambiente virtuale
 

Smart speakers could spark another game revolution

 

Not since the advent of the smartphone has a tech device been adopted as quickly as the smart speaker. In the U.S, ownership of smart speakers has been growing at a compound annual growth rate of 47.9%. Even more impressive, the global install base is expected to increase by 82.4% to 207.9 million by the end of 2019.
In real terms, 41% of homes in North America now own at least one voice-activated speaker, almost on par with the ownership of games consoles which can be found in 48% of homes. This is incredible when you consider that Amazon, which controls 70% of the market, only released the Echo three years ago. In contrast, games consoles have been around for almost 40 years.
According to the Voicebot Smart Speaker Consumer Adoption Report, more people used their smart speaker to play games than to research products, send messages, access their calendars and even listen to the news.
But voice-activated speakers aren’t just destined for the home. The technology is set to be integrated into everything from cars to earbuds over the coming months, which will surely put the install base for this nascent technology far beyond that of consoles. So what does this really mean for the games industry? The short answer – everything.

Removing barriers to access

Much of the game industry’s recent growth has been driven not by “traditional gamers,” but by the billions of casual gamers and mobile users who have started playing games because they have finally become more accessible. Back in the day, gaming used to be a fairly niche activity requiring dexterous digits, expensive hardware, and a base understanding of how games work. As a result, video games went significantly more mainstream when the emergence of new devices and platforms started to break those barriers down and make gaming more accessible.
The release of the Nintendo Wii in 2006 was a key milestone in this evolution. It’s unique motion-based control system and range of simple fun games made the console a huge hit with audiences far beyond the traditional gamers. A year later Apple released the iPhone and the App Store. Together with the free-to-play model and the new breed of casual and touchscreen games made video games accessible to everyone and changed the direction of the industry.

Talking about an audio revolution

Compared to the 2.5 billion smartphones in operation globally, the smart speaker movement is currently just a blip on the radar. However, the rapid rate of adoption does suggest that voice-activated games could have a big future. The ease of access of voice-activated games will play a key role in achieving this. For example, playing games with Amazon Echo is as simple as asking Alexa to play a game and following the prompts. Games can also be accessed and activated through the Alexa app or through Amazon website, by searching through the growing library of game skills available and clicking to enable your selected content.
While many games are free-to-play or beta versions, some voice-activated games such as the Ellen Degeneres Heads-up! card game offer additional add-on content packs, which can be purchased via in-game voice prompts and billed through the users Amazon account. Already there are already over a thousand games available through Amazon’s Alexa. These include familiar names like Call of Duty, Skyrim, and Destiny 2, alongside a slew of indie titles like Earplay and The Magic Door. With Amazon aggressively investing in content partnerships with the world’s most recognized developers and IP owners, the number of games on the platform is expected to double over the next twelve months.
Because of the limitations of smart speakers, most audio games are either standalone interactive stories, or complementary content apps for existing digital games, movies, or books — like Fortnite Dropper Skill. For Google, Amazon and the audio game developers, the planets appear to be aligning at just the right time. Demand for audio-based content is soaring, with podcasts and audiobook usage continues to grow year on year, with smart speakers in prime position to benefit from our changing consumption habits.

Maturity and monetization

The audio games sector is still in its infancy and despite the increasing availability of new content, a lot of that content is of a questionable standard. Discovering the good stuff can be challenging. This will change in time as the good games receive more positive reviews and the bad games get exposed.
Right now, the audio games space feels a lot like the early days of the free-to-play mobile games. Following the initial rush to get games out onto the smart speaker platforms, audio game developers are now beginning to look more seriously at how to make their games more engaging.
As with the early days of F2P, we’re now seeing audio developers look more seriously at how sophisticated engagement can help to optimize the player experience from day one of the design process. Developers are now using funnels and player segmentation to understand why players churn and how to prevent it. In addition, they are using analytics to understand which elements of the game content are popular with players, so that development resource can be focused on expanding the most appealing elements of the game.
While the monetization model in voice-activated games is currently unclear, we know from F2P that if you get player engagement right, then you create a solid foundation for good monetization.
New technology devices like the Wii and the smartphone made it easier for non-gamers to find and experience games. By using natural language, smart speaker games offer a nearly-universally understood and friction-free interface. With the financial clout of Amazon laser-focused on making a voice-activated future a reality, the prospects for the audio games sector sound extremely promising.
Mark Robinson is CEO of deep data analytics and real-time player marketing platform DeltaDNA, based in San Francisco and Edinburgh.

 

Anche la Juventus ha una sua cryptovaluta con CHILIZ

parte di un circuito per ingaggiare i fan

 

Malta, 22nd July 2019: Chiliz, (Bitmax: $CHZ) a leading sports and entertainment blockchain company, today announces their sponsorship of the Juventus Vs Team K-League match on 26th July, 2019. This sponsorship will work in tandem with the company’s ongoing blockchain partnership with Juventus, as the club’s Official Fan Token Partner.
In addition to branding rights in the World Cup Stadium and during the match, Chiliz and Socios.com have a number of match tickets to give away to Korean fans, and will be giving a few select fans to watch their heroes from the ‘dugout’ during the warm-up.
Inspired by the ‘socios’ membership model favoured by clubs such as Real Madrid and FC Barcelona, Socios.com is a first-of-its-kind blockchain-based mobile app for sports and entertainment fans. The app will create a closer connection between football clubs and their fans through Fan Tokens — digital assets that give fans the right to vote in certain club-delegated decisions. The more fans vote and interact with the club through the app, the more rewards they can earn, competing for once-in-a-lifetime experiences, and gaining access to exclusive merchandise, games and leaderboards. The blockchain-based fan engagement and rewards platform has also secured partnerships with other top-tier clubs across Europe — Paris Saint-Germain, West Ham United and AS Roma.
Fan Tokens will be tradeable against Socios.com’s native token, $CHZ, a digital currency that fuels blockchain-backed platforms and products that are geared towards casual and mainstream users, and which is currently listed on BitMax and KuCoin, as well as Binance DEX — Binance’s decentralized exchange. A club’s Fan Tokens are utilised on Socios.com but operate on a separate permissioned side chain, where each club becomes a Node with Proof Of Authority (POA). Fans must first purchase $CHZ through a cryptocurrency exchange or directly on the app itself, to subsequently buy Fan Tokens through a process known as a Fan Token Offering™ or FTO. Fan Tokens will be available exclusively through Socios.com in Autumn 2019. Fan Tokens can also be earned by frequent and regular interaction with the club on the app or hunted for free through the app’s augmented-reality geo-location feature Token Hunt.
Team K-League will be formed from a selection of some of the best players in Korea, with the final line-up being voted on by fans. , to be played at the 67,000 capacity World Cup Stadium in Seoul, South Korea Kick-off is scheduled for 20.00 local time (13.00 CEST).

 

Facebook says it can read your thoughts with mind-reading device

un passo avanti nel progetto di google di leggere direttamente i pensieri e cambiare le interfacce uomo macchina in maniera radicale nell'era post smartphone

 

Facebook is working on a headset that can transfer a person’s thoughts directly onto a computer screen using a brain-machine interface.
A paper describing the technology, published in Nature Communications, reveals how the headset is able to decode brain activity to instantly transcribe what a person is saying into text on a computer screen.
The algorithm that decodes the activity is currently only able to recognise a small set of words and phrases but the technology giant said that its non-invasive, wearable device could one day allow people with paralysis to communicate.
The technology could also transform the utility of augmented reality glasses and virtual reality headsets through thought-based controls.
“Being able to recognise even a handful of imagined commands, like ‘home’, ‘select’, and ‘delete’ would provide entirely new ways of interacting with today’s VR systems – and tomorrow’s AR glasses,” Facebook wrote in a blog post describing the brain-computer interface device.
“Imagine a world where all the knowledge, fun, and utility of today’s smartphones were instantly accessible and completely hands-free... A decade from now, the ability to type directly from our brains may be accepted as a given. Not long ago, it sounded like science fiction. Now, it feels within plausible reach.”
Facebook first revealed its ambitions to read people’s minds in 2017 at its annual F8 conference, when Regina Dugan took to the stage and asked the question: “What if you could type directly from your brain?”
Since then, the company has been building a headset to make this a reality through its Facebook Reality Labs, as well as with collaborations with some of the world’s leading universities.
It is not the only firm working on brain-machine interfaces with the hope of one day commercialising the technology.
Earlier this month, Elon Musk-founded startup Neuralink revealed its own device that can connect human brains directly to computers.

 

Trials of Neuralink's fully implantable neural interface system will begin in 2021 (Neuralink)

The key difference between Neuralink’s “threads” and Facebook’s headset is that Facebook’s device is non-invasive and does not require any form of surgery.
It works instead by measuring brain activity from receivers placed around a person’s head.
Given Facebook’s track record with its users’ privacy, the researchers pointed out that it was important to take safety and security into consideration when developing the device.
“We can’t anticipate or solve all of the ethical issues associated with this technology on our own. What we can do is recognise when the technology has advanced beyond what people know is possible, and make sure that information is delivered back to the community,” said Mark Chevillet, director of the brain-computer interface program at Facebook Reality Labs.
“Neuroethical design is one or our programme’s key pillars - we want to be transparent about what we’re working on so that people can tell us their concerns about this technology.”

 

 

Microsoft Invests $1B in OpenAI for Ethical, Trustworthy AI | Light Reading

 

Microsoft Corp. and OpenAI, two companies thinking deeply about the role of AI in the world and how to build secure, trustworthy and ethical AI to serve the public, have partnered to further extend Microsoft Azure’s capabilities in large-scale AI systems. Through this partnership, the companies will accelerate breakthroughs in AI and power OpenAI’s efforts to create artificial general intelligence (AGI). The resulting enhancements to the Azure platform will also help developers build the next generation of AI applications. The partnership covers the following:

  • Microsoft and OpenAI will jointly build new Azure AI supercomputing technologies
  • OpenAI will port its services to run on Microsoft Azure, which it will use to create new AI technologies and deliver on the promise of artificial general intelligence
  • Microsoft will become OpenAI’s preferred partner for commercializing new AI technologies

The companies will focus on building a computational platform in Azure of unprecedented scale, which will train and run increasingly advanced AI models, include hardware technologies that build on Microsoft’s supercomputing technology, and adhere to the two companies’ shared principles on ethics and trust. This will create the foundation for advancements in AI to be implemented in a safe, secure and trustworthy way and is a critical reason the companies chose to partner together.
Over the past decade, innovative applications of deep neural networks coupled with increasing computational power have led to continuous AI breakthroughs in areas such as vision, speech, language processing, translation, robotic control and even gaming. Modern AI systems work well for the specific problem on which they’ve been trained, but getting AI systems to help address some of the hardest problems facing the world today will require generalization and deep mastery of multiple AI technologies. OpenAI and Microsoft’s vision is for artificial general intelligence to work with people to help solve currently intractable multidisciplinary problems, including global challenges such as climate change, more personalized healthcare and education.
“The creation of AGI will be the most important technological development in human history, with the potential to shape the trajectory of humanity,” said Sam Altman, CEO, OpenAI. “Our mission is to ensure that AGI technology benefits all of humanity, and we’re working with Microsoft to build the supercomputing foundation on which we’ll build AGI. We believe it’s crucial that AGI is deployed safely and securely and that its economic benefits are widely distributed. We are excited about how deeply Microsoft shares this vision.”
“AI is one of the most transformative technologies of our time and has the potential to help solve many of our world’s most pressing challenges,” said Satya Nadella, CEO, Microsoft. “By bringing together OpenAI’s breakthrough technology with new Azure AI supercomputing technologies, our ambition is to democratize AI — while always keeping AI safety front and center — so everyone can benefit.”

 

Comcast introduces a remote you can use with your eyes

 

Comcast has launched a remote that uses eye-tracking technology to allow customers -- especially those with disabilities -- to change the channel, look at the guide, set recordings and browse menus by moving their eyes. The telecommunications company has released a video showing customer Jimmy Curran, who has a neuromuscular disorder, using the eye control system.

 

Amazon wants to give users $10 in exchange for tracking them all over the web

non avendo un browser suo ... appena 10$!

 

Amazon is offering its customers a $10 coupon in exchange for tracking them all over the web in a promotion that experts say offers the online retail giant an unprecedented view into individual web browsing habits.
The promotion is being offered as part of Prime Day. The deal requires Prime members to install Amazon Assistant, a browser extension that allows users to comparison shop. The company says it collects and processes information that includes the URL, page metadata and portions of content on whatever site you visit when using Assistant, adding that it can use this information for marketing purposes. Reuters reported on the promotion earlier today.
“This gives Amazon a holistic view of your web activity that’s frankly, unprecedented by an ecommerce retailer,” says Jeremy Tillman, president at Ghostery, makers of a popular browser extension that thwarts tracking. “Instead of showing individual website activity, such as what you’re looking at purchasing on Target, [Amazon] is instead taking a seat directly in your browser and watching all of your web movements.”
According to Tillman, Amazon can see if someone couldn’t find a specific product on Amazon, as well as where they went to next. It also provides insights into the person’s social behavior, he adds, allowing Amazon to monitor activity in places such as Twitter, Facebook and LinkedIn. “It’s incredible intel for Amazon from a strategic perspective,” he says.
An Amazon spokeswoman disputed Tillman's claims, adding that it does not collect data from social networking sites. “Customer trust is paramount to Amazon and we take customer privacy very seriously," the spokesperson said. "Amazon does not collect data on a customer’s entire web browsing history and we do not connect this information to a customer’s Amazon account, except when they interact with Amazon Assistant."
Amazon Assistant does, however, capture information from entertainment sites such as Hulu, IMBD and Rotten Tomatoes, among others.  Customers can also disable or remove the browser extension altogether if they chose. 

Amazon looks to bolster ad biz

Amazon in recent years has begun offering ad services to marketers as the company looks for growth beyond its booming cloud and e-commerce businesses. In May, for instance, Amazon said it would acquire Sizmek, one of the largest and perhaps only global ad server other than Google’s.
Neil Sweeney, founder and CEO of Freckle IoT, a platform that allows consumers to directly sell their data to brands such as McDonald's, GM, Danone and Staples, says companies such as Google loathe extensions such as Amazon Assistant.
“All of the browsers have been focused on hurting more of the ad blockers and extensions as they don't want the data leaking out of their ecosystem; they want to keep the data for themselves,” says Sweeney. “Amazon doesn't have a browser so they are limited in knowing what is taking place outside of their ecosystem.”
Adding the extension allows Amazon to see what is happening on sites such as walmart.com, which in turn allows Amazon to alter pricing on its own site, Sweeney says. “The $10 install is the cost for user acquisition; most people who install it won’t turn it off, giving Amazon the ability to capture comparison data in perpetuity.”
This is not the first time Amazon has lured users to download Amazon Assistant with deals. For instance, some offers have appeared on Slickdeals, a popular site similar to Reddit, but for online deals. “I just placed an order for a Zerowater Filter Pitcher,” one user wrote on the site, adding that it’s difficult to find deals on the product. “Great deal for those who get it. In my case the Amazon Assistant plugin was installed for so long. But when I was looking at the products, the promotion appeared.”
“This is not an offer – it’s a bait and switch,” Sweeney says. “They are playing on the idea that people have no idea of the value of their data so this is a cheap way to get it. What's the value of that data? A lot more than a one-time $10 coupon.” 

 

BMW lavorerà con gli OTT cinesi per la Self Driving Car

obiettivo per i cinesi: 1 auto ogni 10 sia SDC nel 2030

 

Yet, with all the pilots underway on the autobahns of Germany to the sunny streets of Phoenix, Arizona, it’s easy to forget that the largest and arguably most advanced market for autonomous technology is in the East.
China’s government has been one of the most ardent and aggressive advocates for self-driving cars of any government in the world. It aims to deploy partially autonomous vehicles across the country starting in 2020. Fast forward a decade to 2030 and it wants one out of every 10 vehicles sold on native soil to be fully autonomous. When you’re talking about the largest car market in the world, those numbers start to quickly add up.
No wonder BMW came out last week with news that it has teamed up with Tencent, one of the largest tech companies in China, to accelerate the development of self-driving BMWs for the Chinese market. The two companies say they plan to work together on building the BMW Group China High Performance D³ platform, which will form the bedrock of all future BMW automated driving technologies in China. Tencent will soon break ground on a new computing center for BMW just outside of Beijing, where it will handle the cloud computing, big data, security and AI components of BMW’s platform. Tencent says the new tech center will be finished before the ball drops on 2020.
The deal is a no-brainer for BMW. Given the stringency of Chinese regulation, any foreign company that wants to play in the Chinese market needs to partner with a local Chinese company. That’s how it went back in the 1980s when China first started pushing for a local car market. It mandated that any foreign carmaker that wanted to sell in China first had to partner with a Chinese carmaker to build the cars. The resulting joint ventures were how the likes of SAIC found their footing and grew into the thriving carmakers they are today. China has the same thing in mind now with the autonomous revolution. Foreign companies may be leading the way on autonomous tech but the Chinese government has mandated that they can’t collect data in China, including granular data about local streets and traffic patterns, without first partnering with a Chinese company. For BMW, that company is Tencent.
Tencent isn’t a newcomer when it comes to self-driving tech either. It already has several self-driving pilots underway and, along with Baidu and Alibaba, fashions itself as the Waymo of China. Tencent’s mapping data will prove particularly useful to BMW as the carmaker starts to develop automated driving technologies and products that suit the complex local traffic conditions in Chinese cities. BMW has partnered with Tencent in the past, with a specific focus on how to keep autonomous driving safe and secure from hackers. This partnership will be broader and more robust.
Don’t forget that BMW launched its own ride-hailing service in China at the start of 2019 as part of its ReachNow platform. The service is only active in the Chinese city of Chengdu currently but BMW has designs on taking it national as a high-end alternative to the likes of Didi Chuxing. Granted, it has a long way to go to become a legitimate threat to Didi, a company that matched and ousted Uber from the Chinese market. Then again, integrating luxury robo-taxis into its fleet might give BMW a fighting chance.