From 17th June, Nuvola Italiana, Telecom Italia’s cloud platform for businesses and Public administration, will debut on TV with an advertisement campaign developed by DLV BBDO and is planned to broadcast on satellite and digital TV channels.
The first 40’’ advertisement will takeplace on a set divided into segments, as the scenes change the narrator’s voice will help viewers discover the numerous advantages of the cloud while animations clearly illustrate through animations and iconicity the benefits of Nuvola Italiana.
The campaign will then continue by establishing a bridge between TV and the Internet in a 30” advert that encourages viewers to visit the www.nuvolaitaliana.it website and take part in the “Io e La Nuvola” (The Cloud and I) competition. An initiative in which the web and the most influential players of the sector will meet, debate on and develop new ideas imagining the present and future for businesses. The four key topics of the campaign are hosting, security, mobility and broadband connectivity: the essential elements for cloud solutions. The ideas sent in will then be debated on by the community, shared on Social Networks and voted online on the website. The authors of the four most voted ideas will win a solution of cloud services for their own business and will be invited to talk about their idea to a public made up of journalists, bloggers and entrepreneurs.
The advertisement campaign will also be publicized on newspapers, radio and over the Internet.
Creative directors: Stefania Siani, Federico Pepe
Digital creativity directors: Emanuele Viora, Andrea Jaccarino
Creative people: Gennaro Borrelli, Luca Iannucci, Valentina Amenta, Davide Fiori
Head of production: Chiara Bergamaschi
Production company: Dadomani Creative Studio
Music: Andrea Ponzano, Taboo Studio
Rome, 14th June 2012