The IR department manages day-to-day relations with its stakeholders: shareholders, institutional and retail investors, bondholders, socially responsible investors and financial analysts.
Their shared expectations are:
- to see the Group strengthen its position in the markets in which it operates;
- to see the objectives reported to the market through the Strategic Plan confirmed;
- to have the certainty of receiving a quick, effective response from the company to requests for information.
The expectations expressed by individual stakeholder categories are also given special consideration:
| Stakeholders | Need |
| Institutional and retail investors | Good financial and operational performance by the company |
| Positive total shareholder return (performance on the stock market of the share and dividends distributed). | |
| Good reputation of the Group's brands |
|
| Involvement in the Group's activities and initiatives |
|
| Socially responsible investors | Attention paid to the social and environmental impacts of the business and to the Group's governance |
| Positive total shareholder return | |
| Good reputation of the Group's brand |
|
| Bondholders and credit analysts |
Stability of the yield from the investment |
| Certainty of repayment | |
| Maintenaning of creditworthiness |
|
| Financial analysts | Direct contact, even with the Group's management, on matters relevant to the business |
The shareholding structure as of December 31, 2011 is shown below
