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Internal communication

05/27/2016 - 06:00 PM

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Communication among Telecom Italia Group's People

The path taken towards a new internal communication strategy derives from the new reference context linked to the transformation of business models, technologies and consumer behaviours in TLCs. The “conversion” of the traditional channels to more innovative ways of favouring two-way communication inspired by web-centric logic and promoting the exchange of ideas, dialogue and discussion between members of the corporate community has continued. In this respect the intranet and the company portal are fundamental tools for providing information and implementing formal and informal forms of listening.

The specific communication objectives achieved in 2015 are listed below:

  • Communicate the strategy, in order to share the new Group vision and organic design which supports transformation also through the mobilization and involvement of middle management, which guides the process and engages people.

  • Organisational identity development, to give substance to the new identity system, in keeping with the renewed positioning and the Group Values, Leadership Model and Employee Value Proposition.

  • Support the implementation of the People Strategy, to meet the expectations of the Telecom Italia people and to enhance the skills capital, as well as to motivate the programmes and actions necessary for transformation towards future skills suited to the Company’s business.

  • Engage people, in order to count on their energy, motivation and creativity, and to encourage “positive telling” and new styles of storytelling (positive teller, Archimedes project, Values contest).

  • Support the spreading of initiatives designed to satisfy people’s attention/well-being requirements, for a more inclusive and efficient workplace, in line with digital transformation, to promote a work-life balance