The main communication 2011 activities carried out in the Group follow:
In Telecom Italia
- offline publishing initiatives, with the production of the planned editions of the employee magazine and multimedia products on compliance and regulation matters;
- online publishing initiatives on the Intranet and on the company's web TV.
Telecom Italia people were involved in internal events in person or remotely.
For events attended by large numbers of people, multimedia conventions are now the established method, allowing a small number of people to gather in a physical space (auditorium, large meeting rooms) and interact with a vast virtual audience of colleagues connected from their workstations by video streaming.
The main events held by this method include the 2 editions of “Parli@mone”, in which the executives of Telecom Italia have talked to employees connected by video streaming on organisational and strategic matters. All the questions received were answered directly during the course of the event or subsequently.
In 2011 Telecom Italia has launched a sustainability training plan. Based on an e-learning platform accessible via the Internet and on virtual classes providing a more in-depth analysis of specific topics, the training plan will initially be available to Italian employees and will subsequently be extended to Brazil and Argentina.
In Brazil
In order to encourage internal integration and promote corporate identity and corporate values, Olympic games were launched for the second year running. These are an internal championship that includes 6 disciplines and involved over 2,000 employees split into 230 teams.
Internal communication activities also took place, dedicated to health, safety, the environment and volunteering activities.
In Argentina
NEO TV, a channel of multimedia content, broadcasts in streaming mode in all the company's offices on subjects including health, presentation of work teams and developments in the company's business. Tecotwitt, a tool similar to Twitter, has been developed to allow all employees to take part in discussions on issues of interest.