Menu
- + Text size
Print

Digital culture

In 2009, Telecom Italia began to work with major Italian artistic and cultural organisations to develop projects aimed at bring excellent cultural content together with digital language, making the most of the interaction opportunities offered by the Internet.

The common denominator of all the projects is the establishment of participatory, equitable and stable relationships and replicable intervention models both inside and outside. These initiatives are part of the Corporate Shared Value activities #ilfuturoèditutti, an activities programme based on creating shared values with the communities the Company operates in.

EducaTI is a CSV digital education project developed for students, teaching bodies and families, a multi-annual synergistic programme which plans the implementation of a series of complementary initiatives carried out in collaboration with the Ministry of Education, Universities and Research (MIUR) and with some institutional partners of excellence. The main ones are listed below:

Programme the future

The Group was the first company to sign up, in the role of “Founding Sponsor” partner, to MIUR’s “Programme the future” initiative to encourage the introduction of computational thought and coding to primary school students. The initiative is being implemented by CINI (Consorzio Interuniversitario Nazionale per Informatica - National Inter-University Consortium for Information Technology). The Company is contributing in three ways, providing economic support (by supporting the activities and awarding prizes for the most deserving schools) through communication (with initiative development activities through the website telecomitalia.com and the Group’s social channels) and providing corporate volunteering. The Company provides volunteers (over 400) from its staff to offer support and tutoring to teachers and students. The commitment will allow it to achieve the objective of ensuring the presence of its staff in around 4,000 classes over the three years of the plan.
The initiative was started at the end of 2014 and will be carried out for the next three school years. At the end of May 2015 an awards ceremony was held at MIUR for the end of the first year of the initiative which saw over 300,000 students take centre stage, around 2,100 schools participate and 16,500 classes get involved. October 2015 saw the start of activities for the second year; specifically, TIM4CODING” was held on 8 October, a day when 100 volunteers provided teaching support to teachers and children in 100 schools to encourage the introduction of computer science to schools.

A Social Life

During 2015 the Group renewed its collaboration with the Postal and Communication Police to run the second edition of the “A Social Life”, a road show, aimed at raising awareness among young people on the topic of online security and the dangers connected with being uninformed about the use of the internet and Social Networks.
The project was organized by the External Relations Office and the ceremony by the Secretary’s Office of the State Police in collaboration with MIUR. The educational tour on legality on the web was developed throughout the country, in all regions and in several cities and small towns where the Company organized events and presentations by representatives of Marketing and Security departments on the topic of Internet safety and communication activities through the Group’s corporate website and social channels. A “Handbook for young surfers: the rules for safe browsing” was created, in collaboration with the State Police, with 10 virtuous behaviours that a “social” teenager should follow on the Internet. The brochure was distributed during the stages of the tour. The second edition of the initiative came to an end in June 2015, visiting 55 cities and involving 400,000 students in schools and over 100,000 in city and town squares. Moreover, a special edition of the tour was put together for Milano EXPO, offering visitors truck entry and parking at the Fair (9 and 10 May) and a special corner was set up for the State Police within the Company’s temporary store.

YouTeach

It is a creative contest set up in collaboration with MIUR for high schools throughout the country involving the creation of videos in which, in a reversal of roles, students conduct a lesson for their teachers on the use of social networks. The aim of the initiative was to involve 10% of the 5,000 secondary education schools and receive 50 video productions. The classes participating had to prepare and film a lesson, using a smartphone, lasting no more than five minutes and addressed to teachers, on the responsible use of Facebook, Twitter, Instagram or YouTube.
The contest rewarded the films received (around 120) which best conveyed the learning process of the social tool and its value as regards the digital culture to be disseminated at school.

TIMWebRulez

It is a digital education campaign starring ten webstars who will be the ambassadors of the booklet developed in collaboration with the National Police to disseminate the responsible use of the Internet among teenagers. The TIMWebRulez website also offers a section dedicated to scientific reflection on internet safety topics: ten real cases, news events, each linked to one of the ten rules, commentated by experts from the Postal and Communication Police and the Minotauro Institute of Milan.

The initiatives concerning the school environment include:

  • Technical applications 2.0: an event organized in Turin with 20 schools during which an introductory lesson was delivered at the same time, which allowed around 1,000 students from primary and secondary schools in the city to acquire the first electronics/making/DIY (do it yourself) skills, encouraging them in the informed use of the new technologies through a problem solving experience and technological creativity.
  • TIM Young College: an offer for students consisting of a package including a Tablet + connectivity + study contents.
  • Study Plan: since 2009 Telecom Italia has partnered with MIUR in this project which aims to provide secondary school students who own a student card with offers in all goods sectors at favourable conditions. The group provides special offers for talking, messaging and browsing.
  • #TIMgirlsHackathon: the Company organizes a hackathon1 for girls in the last three years of high school. This coding opportunity allows them to experience the world of technology as key players, a total immersion of around 7 hours to bring out the feminine side of technology. This is a project with a great scope capable of involving young women who would like to become part of the technology world or who would like to gain familiarity with it but who are not confident enough of their skills.

Moreover, Telecom Italia is a member of the advisory board of SIC - Italian Safer Internet Centre - in the context of MUIR’s Connected Generations project and it is part of the “ICT Coalition for Children Online” Association, a platform of around 25 European ICT companies (including some telcos and players such as Microsoft, Google, Facebook, Twitter, etc.) which help young European Internet users to address the risks and challenges of the web.

The digital culture is also the scope of projects aimed at bringing high quality cultural content and digital languages together, making the most of the interaction opportunities offered by the Web. In so doing, the Company is asserting itself as an innovative partner in the Italian cultural and artistic world. Using digital technologies generates shared value: Telecom Italia therefore assumes a role recognised by stakeholders who work alongside it in the various cultural sectors in which digital dissemination initiatives are run.
The partnership with Accademia Nazionale di Santa Cecilia takes the form of the PappanoinWeb project conceived for the purpose of bringing great classical music to the web. 2015 was its fifth year and it has been enhanced by the experience offered by “360° overview” filming technologies. Over the five years of the programme, the concerts offered have been watched by over 200,000 users in streaming on telecomitalia.com/pappanoinweb, thanks to the listening guides, exclusive interviews and the opportunities to interact with an expert musicologist at the Accademia during direct broadcasts. A big open air rehearsal also allowed around 2,000 colleagues to experience the excitement backstage, with the protagonists, and to view the real difficulties of a high level musical performance.

As regards writing we should mention the collaboration with the Eutopia webzine (resulting from a partnership between the Company and Editori Laterza) and the partnership with Scuola Holden, Turin, founded by Alessandro Baricco. The first fulfils the aim of drawing the public, particularly the young, into the debate about the prospects for a new European model of society. The second experiments with new ways of teaching and sharing ideas, knowledge and creativity throug digital technology. The Web becomes a vehicle to allow the public to participate in master classes and special events happening in the School. The collaboration has allowed a pioneering multimedia laboratory to be set up and together we are implementing original dissemination projects, including the #wehaveadream social writing experiment. Scuola Holden also supports, with a working group formed by the best students, communication of all the stages in the travelling Digital Championship project, promoted by the Company and the Digital Champions association.

pappanoinweb

The project is a collaboration between TIM and the Accademia Nazionale di Santa Cecilia aimed creating value by making innovative use of the Web and encouraging the dissemination of cultural content and the socialisation of artistic experiences.

Discover

Read the project record with the results of 2015