Menu

Corporate Shared Value strategy

05/25/2016 - 10:00 AM

- + Text size
Print

Sustainability in our strategies

A new vision for Telecom Italia

Today, businesses are having to face important challenges in order to boost their competitiveness in the market and improve the economic and social conditions of society.

How can a company actively contribute to the sustainable development of society and meet emerging social needs while respecting its own economic and business requirements? Which leverages can bring changes to the scenario and social context in which it operates?

The challenge for any company that wants to maintain its leadership in sustainable practices is to identify what it can offer society in order to meet social, economic, ecological, cultural and ethical needs by providing shared, sustainable and more effective solutions.

This new vision embraces the approach to sustainability traditionally adopted by companies as part of their company strategy to create economic and social value. In real terms, it is applied to three areas in which Telecom Italia has identified social emergencies and needs that require practical solutions. On the one hand, the company offers its own expertise, infrastructures and new digital technologies that are increasingly emerging as key factors in the economic and social growth of Italy and, on the other, it upholds its commitment to achieving the objectives of the Digital Agenda.

The three areas of intervention are the following:

#ilfuturoèditutti: a new way of communicating sustainability

In accordance with the new approach to corporate sustainability, for which there can be no economic development that does not also guarantee an increase in social wellbeing and the protection of environmental resources, Telecom Italia has established a new initiative to communicate its Corporate Social Responsibility activities: with "#ilfuturoèditutti", the company has launched a programme of activities based on creating value shared with the community in which it operates.

TIM Strategy for Sustainability: Shared value generation

Marcella Logli about Corporate Shared Value Model (in Italian)

digital life and society

Inclusione - FILTRO - 600x500

TIM’s new company profile features 7 major topics which are strongly connected with the company CSV strategy: Inclusion, Integration, Smart Life, Security, Trust, Skills, Solidity.
For each of these, we present data about the scenario together with TIM’s activities.   

Explore

sustainability and company strategy

Our CSV strategy is constantly evolving and is principally based on the following drivers:
- updating the strategic areas of intervention;
- supplementing the strategic guidelines of the CSV in the business strategy guidelines;
- using social marketing guidelines to support the development of offers and services producing shared value;
- using CSV themes as positioning drivers in terms of both market and brand communication;
- monitoring the impact of CSV on the Group’s reputation.