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Multi-Stakeholder panel on our Sustainability Report

06/20/2011 - 02:25 PM

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Stakeholder Event

Stakeholder Event

During 2010, the 2009 Sustainability Report was submitted to a multi-stakeholder panel to measure their satisfaction and the extent to which it fulfilled their expectations, as well as to gather suggestions for improvement. The involvement process, which was managed directly by the Sustainability Team according to the AccountAbility principles, included the following stages:

  • design and planning;
  • preparation of involvement and implementation;
  • responsiveness and measurement.

 In detail, the following activities were carried out:

  • identification of stakeholders to involve;
  • preparation and sending of the questionnaire;
  • receipt and analysis of the completed questionnaires;
  • presentation to stakeholders of the results obtained;
  • activities aimed at fulfilling the expectations of stakeholders.

The stakeholders involved were top, business and consumer customers, suppliers, the Open Access supervisory authority, local authority associations, members of parliament, Confindustria, environmental and service sector associations, universities, journalists, bloggers, insurance brokers, employees and trade unions.

The people involved were sent a questionnaire divided into 4 sections relating to:

  • content;
  • graphics;
  • distribution method;
  • overall judgement.

The results, which were presented to panel members during the feedback event organised in Rome, at the Telecom Italia premises, showed that there had been substantial satisfaction with the Sustainability Report. The suggestions for improvement that emerged related primarily to the need for greater conciseness and to the formal aspects of the document, such as the use of a larger font and more attractive graphics, in order to make the report easier to read and to use. These suggestions have for the most part been implemented as of the 2010 Sustainability Report.