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TIM scores high in the seventh edition of the CSR Online Awards Italy

06/19/2017 - 11:30 AM

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The seventh edition of the Italian ranking of the CSR Online Awards once again sees TIM on the podium, in third place with 71.25 points after SNAM and ENI.
For TIM, areas of excellence include:
- transparency, with 25.5 points out of a maximum of 32
- the integration of sustainability on its corporate website, with 7.5 points out of a maximum of 11.5
- distinctiveness, with 8 points out of a maximum of 13
- communication on social media, with 8.75 points out of a maximum of 15
TIM’s online communication was hailed as an example, in particular for storytelling, thanks to its numerous communication and engagement initiatives. The three strategic areas of the Group’s Corporate Shared Value approach are discussed in the thematic areas of the corporate website and continuously on social network channels such as Facebook and Twitter, with the hashtag #ilfuturoèditutti.
The seventh edition of the CSR Online Awards Italy evaluated 100 Italian companies (listed and non-listed); the average score achieved by Italian companies was 37 points out of 100.
Here are some numbers which reveal the extent of this ranking:
104 Facebook and Twitter accounts analysed, belonging to 70 Italian companies
25,789 tweets analysed, of which 4,969 focused on sustainability
9,284 Facebook posts analysed, of which 2,142 focused on sustainability

The 7 pillars of the Lundquist CSR Online Awards

The research and evaluations are based on 7 pillars:
Concrete - providing a series of environmental, social and governance information: from policies to guidelines, data and objectives
Exhaustive - allowing users to gain a more in-depth understanding of the company, offering detailed information
User-Friendly - intuitive navigation, financial statements and other report formats, search functions and user browsing experience
Ongoing - regularly updating company stakeholders (via news, blogs, etc.), remaining open to feedback and
comments
Social - using social media to listen, inform and engage (both corporate accounts and specific ones dedicated to sustainability and related issues)
Integrated - delivering to all stakeholders of the corporate website the most important sustainability message for them, as an integrated part of the company presentation
Distinctive - using digital tools to tell a unique and engaging story, which focuses on the most important issues and clearly explains how the company's strategy is applied on a daily basis. All this through narration, video and images

LUNDQUIST CSR ONLINE AWARDS