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Expo 2015 launched the Smart City of the future

03/22/2016 - 04:00 PM

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The Expo 2015 experience proved that TIM disposes of the technology and the know how it requires to accompany Italy on the road to full digitalisation

Expo 2015 launched the Smart City of the future

With a 42 million investment and the generation of 157.5 million euros in shared value, TIM – Expo 2015 Integrated Connectivity & Service Partner – played a key role in laying the grounds for the Digital Smart City of the future, thanks to the contribution of 500 of its professionals and around 250 external resources, and generating indirect financial contributions for families and businesses estimated at 6.5 million euros. Over the course of the six months of Expo 2015, the site of the Universal Exposition became a real Smart City thanks to Tim’s provision of innovative services including cloud, internet, mobile, cybersecurity, and other cutting-edge technological solutions that lay the foundations of the intelligent cities of tomorrow.

From Interactive Totems to Cybersecurity

From the augmented reality of the Italy Pavilion to the interactive totem management platform set up on Cardo and Decumano (providing directions, information and content during over 10 million registered sessions); from the free internet access made available by the Tim Wi-Fi network (registering 1.4 million sessions and 6 million accesses over the six months, generating close to a petabyte of data and managing peaks of up to 25 thousand concurrent users), to Tim’s mobile network which provided LTE coverage of the entire exposition site, enabling downloads for over 137 terabyte of data and in excess of 16 million calls from Tim customers; to the beating heart of Expo Smart City: the EC3 Control and Command Centre – an external command booth that managed the constant flow of visitors, using data collected from anonymised Tim SIM cards together with information coming from car parks, planes, trains as well as from visitor posts on the social networks  – optimising the management of services and the timeliness of required interventions.

A 360-degree use of the most innovative technology to facilitate management and improve visitor experience, avoiding system bugs and hiccups thanks to the Expo cybersecurity project that resulted in a 80% reduction in accidents between the inauguration and closing of the universal exposition and in the complete avoidance of critical situations.

“Sharing”, as we all know, is one of the keys to the future. By implementing the first European tablet & internet sharing solution with the Tim2Go service – which enabled device sharing and a 4G connection – Expo and Tim took an important step in the direction of collaborative consumption.

Digital Italy

The Expo 2015 experience proved that Tim disposes of the technology and the know how it requires to accompany Italy on the road to full digitalisation, offering its citizens the best connectivity and services and providing a viable model of the digital transformation that will lead to the Smart City of the future. Education and schools play a crucial role in the future city. Tim’s Scuolabook provided an example of the potential of an evolved digital environment in the context of education: a digital platform at the disposal of teachers containing material aimed to encourage student discussion, sharing and the collaborative production of content connected to the theme of Expo 2015 and food sustainability.   

These themes were also the object of two thematic websites connected to Expo 2015: Exponet, a digital magazine with a journalistic and international approach that contributed to promoting the values of Expo and the concept behind the Universal Exposition, “Feeding the Planet, Energy for Life”, and Expo World Recipes, a website collecting community recipes from all over the world. This platform is an example of the great legacy of Expo 2015: it features almost 330 recipes (70% of which are international) collected from 7 thousand sources, spanning the culinary traditions of 148 countries.

Innovation for society

Expo 2015 was a taste of the future to come. From the application of augmented reality in the model of the Italy Pavilion to the use of drones flying over the Expo building site in the Belvedere Project (allowing users to follow its development through videos posted on YouTube); from the Digital Islands in the city of Milan to the Tim ad-hoc created cloud that enabled the issuing of 21 million tickets and the management of 90 “mission critical” application services; and finally the 220 kilometres of fibre-optic cables TIM put in place around the exposition site – that will an ultra-broadband infrastructure also to the ambitious projects set to develop on the Expo site - Tim’s partnership with Expo 2015 determined an impact on national GDP equal to 2.5 million euros. And this is only a part of the added value that technology can offer the cities of the future and to Italy as a whole. 

Numbers showing the success of the Expo 2015 Digital Smart City

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Telecom Italia for Expo 2015

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