Through TI Media, the Group controls the televisions broadcast stations La7 and MTV. In order to select the programmes to be made, a dedicated office conducts regular market research on the needs of the existing and potential audience.
La7, whose programmes are aimed at a mainly adult, culturally aware public, measures the satisfaction and enjoyment of the scheduled programmes mainly through Auditel and, additionally, through the blogs dedicated to specific programmes.
MTV, which is aimed at a young public, does not use Auditel but instead creates specific focus groups to assess and formulate the programmes.
Among the most appreciated programmes are the information services (particularly TG La7).
The editor is responsible for the broadcast content and is therefore the guarantor of respect for the regulations, including independence, press freedom and journalistic expression. Furthermore, the journalists' membership of a specific professional body determines their rights and responsibilities.
> View the MTV website
> View the La7 website