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Dialogue through our Press Office

05/30/2017 - 10:00 AM

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Part of TIM’s Institutional Communication unit, the Press Office engages national and international media: newswires, daily, periodical and digital publications, radios and TVs. Media are the main and most direct vehicle through which the Group conveys its messages, thus represent a crucial stakeholder for TIM.

Consisting of a “Group Press Office” – in charge of all corporate, economic-financial and product communication to national and international media – and a “Field Press Office” – responsible for communications with local media – the Press Office unit chooses the correct and most suitable communication tool to convey the Group’s messaging: press notes and releases, press conferences, interviews, press meetings on specific Company-linked topics, PR and event management for its top managers.  

All the Press Office activities are subdued to TIM’s code of conduct as well as the norms ruling the communication of sensitive and privileged information, including price sensitive communications.

The effectiveness of the communication strategy developed by the Press Office and the Group’s perception in the media are evaluated monthly by a strategic consulting company through visibility indices, image profile evaluation, semantic analysis, content and media stakeholders maps. In comparison with the previous years (2009-2015) in 2016 TIM has reached its best yearly reputation ever in the “Index of the Quality of Visibility (IQV)” touching a new track record in October 2016, also thanks to a communication increasingly focused on the Business Plan and on investment strategy which led to better quality articles and less annoying and background articles.