The corporate site of Telecom Italia (www.telecomitalia.com) is the online point of access to the Group's commercial, service and corporate content. The key stakeholders are:
- general visitors interested in finding out about the company and/or Telecom Italia’s offers;
- customers or potential customers interested in finding out about the Group's offers and promotions, who can use the Private and Business channels, subdivided by the type of public and nature of the offer;
- customers interested in finding out about the opportunities for dialogue with the company and/or who need support and assistance, who can use the the dedicated Parla con noi [Talk to us] and Info & Assistenza channels, with the various different types of contact channels for residential, business and institutional customers;
- researchers and students interested in finding out more about the Group;
- institutional/retail investors and bondholders, both Italian and international;
- analysts and financial and sustainability rating agencies;
- ethical funds;
- job seekers;
- journalists.
There is a dedicated section for each section of the public, with content and in-depth material to meet their specific needs. Various methods are provided to give and receive feedback.
Particular attention is paid to web ranking and classifications which allow comparison to be drawn with what out competitors are doing. On the basis of these indications, the site is continuously updated, enriched and modified with new content and functions of ever greater interest to users.
In 2010, Telecom Italia achieved the following placings:
- third in Europe in the Hallvarsson&Halvarsson (H&H) “Webranking Europe 500”, which rewards the best corporate sites of the biggest listed companies based on the quality, transparency, richness and effectiveness of their online corporate and financial communication. Within the same ranking, Telecom Italia was the top European company in the TLC sector, with a score of 86 over 100;
- third in Italy in the same national H&H ranking for communication through the corporate website;
- fourth in Italy for sustainability communication through the corporate website in the “CSR Online Awards,” the online Corporate Social Responsibility communication ranking administered by the financial communication company Lundquist, in collaboration with the economic and financial daily Il Sole 24 Ore.