Telecom Italia has launched a series of initiatives aimed at getting its employees actively involved through the use of social media and the most innovative socialising methods provided by the new Internet.
The Social Media Camp is an event based on the bar camp model, in the context of which employees can present the Group with creative proposals relating to various areas of the company. The project pursues the following purposes:
- to introduce and promote a culture of social networking within the company;
- to make the most of existing ideas and skills;
- to promote social mobility in the company.
The three events organised in 2010 related respectively to the following areas of action:
- the company intranet and the Telecom Italia Group's social media positioning;
- innovative marketing and caring 2.0;
- social media marketing.
In the context of the project, an official competition was organised to reward the best ideas.
Other initiatives associated with the Social Media Camp are: the Social Media Club Blog, launched on the company intranet, and the respective group on Facebook, which is reserved for Telecom Italia employees. Employees can use these platforms to make proposals, start discussions and share ideas about the company's activities.
These initiatives have led, among other things, to the establishment of the Telecom Italia Twitter Team, the first Italian experiment in customer care using social media.
Around 800 signed up to the Social Media Camp from all areas of the company, with over 400 people physically attending the three events. Around 80 projects took part in the contest, 30 were selected, including 3 that were rewarded by top management and actually implemented. 18,000 accesses to the blogs by employees were recorded, with over 1,000 comments posted on the platform.