World Youth Day 2013

Telecom Italia & Ministry of the Environment

Telecom Italia e il Ministero dell'Ambiente

Telecom Italia, in collaboration with the Ministry of the Environment and on the occasion of World Youth Day, which takes place in Rio de Janeiro July 22 to 28, is launching an innovative project to reaffirm their commitment to sustainability issues, adhering to the Manifesto for the Integrity of Creation and launching a series of communications initiatives to young people:

  • Remake of a video clip of the rap group Dogo Club, which reinterprets in a visual and textual in terms of environmental protection one of their greatest successes, to encourage the adoption of sustainable lifestyles newspapers;
  • Development of a green app, called Respect, which involves an active and playful on sustainability issues;
  • Projection of institutional videos of Tim Brasil and Telecom Italia, linked to issues of sustainability and the account of the activities of the Green Center of TI, sent to the Museum of Fine Arts in Rio on the occasion of the exhibition "Sulle orme del Signore: capolavori dell’arte italiana del Vaticano"

Edited by Tim Brasil also some technology to support the event WYD2013.

With this project, Telecom Italia confirms its commitment to the environment, capitalizing on the opportunities for interaction offered by the Net and promoting new forms of socialization of personal experiences in terms of sustainability.

 

Respect

Green App

Think green, act smart. Watch the video

THE YOUNG GUARDIANS OF CREATION

IN THE WORLD YOUTH DAY