Respect

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Respect

Respect is a green application produced by Telecom Italia, a kind of good intentions book but most of all a tool to bring about ecological behaviours.
The initiative is carried out by means of a mobile application and aims at  promoting environment sustainability with gamified and social instruments. It is based on the idea of adopting every day simple habits  such as using the bicycle instead of the car, seeing each other in videoconference instead of taking an airplane, turning off the light when it is not necessary: these habits can be very valuable if they become everyday behaviours for all of us.
Respect brings the participants to follow behaviours which are correct for the environment: the more they do it the more florins they will get and their garden will become green and flourishing.

By means of Respect, Telecom Italia enables sustainable actions and at  the meantime acts as edutainer presenting to the users best practices as far as sustainability is concerned.

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