TV campaign

 

    

 

THE TELECOM ITALIA INSTITUTIONAL FILM

The new Telecom Italia institutional film, which will be broadcast for two weeks from 31 March 2013, tells the story of the birth of Martin Luther King’s celebrated “I have a dream” speech, with a new historical perspective. Our perspective. Absolute, powerful and unforgettable words by a man who became the symbol of the fight against inequality.
The digital transformation of the networks and tools available to us to communicate increasingly makes each one of us a protagonist, as a single individual and at the same time connected with other human beings, as never before. Every thought of ours can reach billions of people throughout the world in fractions of a second and can generate a wave of change, if supported and shared. We live immersed in a flow of connections…
If it had been written today, therefore, Martin Luther King’s speech would have been conceived by a collective awareness born out of the connection of our minds.
“Comunicare, connettersi, vivere” (Communicate, connect, live) is the new Telecom Italia institutional claim that evolves and broadens the mission of the brand: communication and life are amplified thanks to the connections that increasingly powerful, ubiquitous and widespread infrastructure can nowadays provide.
A connected Italy is the first objective of those who work in Telecom Italia, to enable the Country to transform itself, to grow and share dreams, aspirations and plans.
The film is narrated through the expert and profound eye of director Giuseppe Capotondi, who has been working in advertising and on music videos for years, winning several awards.
Photographic direction is by Glynn Speeckaert, and the task of transporting the actors to 1960s' America is assigned to stylist Inanna Bantu and scenographer Wendy Sidwell.
The film was produced by Mercurio Cinematografica, an Italian production company that can boast numerous international awards, including 14 Lions in recent years at the Cannes International Advertising Festival.
All of the post-production of the film was undertaken by Eight Vfx, an international operator with branches in Los Angeles, Paris and New York.
The film was conceived by DLVBBDO executive creative directors Stefania Siani and Federico Pepe.