Press and web campaign

 

    

 

IO VIVO CONNESSO

The banner campaign proposes some of the protagonists of the stories – images edited to match the “We have a dream” film – who relate what living connected means to them, and how they contribute to grow and build a digital Italy every day, with their work.

The press campaign also includes an innovative call to action to the #iovivoconnesso project. This in fact is a brand new QR code, composed entirely of people who make up the modules of the code, giving it a very strong human perspective. When scanned it enables users to open the #iovivoconnesso channel to discover the projects that Telecom Italia has already carried out, one by one.

Both campaigns were shot with the contribution of Lorenzo Vitturi, established author and photographer.
The press campaign was conceived by DLVBBDO vice creative directors Valentina Amenta and Davide Fiori.

The engagement and awareness operations on the new #iovivoconnesso channel are developed synergically as well as consistently with the contribution of the Telecom Italia social channels, where all users can actively participate in the conversation about the meanings that can be assumed by the expression #iovivoconnesso: a strong and emblematic aspect of life in a digital age.

 

The press campaign