The project

 

        

 

There’s a company that is part of the historical and social memory of Italy, from the birth of telecommunications. This company is present alongside the Italians, accompanying them in their journey into the future, towards the dream of a connected Italy that is increasingly coming true.
To enable everyone to get to know our company in unconventional ways, even its less known and less visible aspects, we are today starting a narrative journey that recounts our plans and innovations in a simple and direct way, through the testimonials of the people involved: Telecom Italia people.
They are the ones who make it possible to fulfil this dream, every day.

THE COMMUNICATION PROJECT

The project starts with the launch of the new Telecom Italia institutional advertising campaign for 2013 with the aim of prompting thought and debate about the importance of communication and “connection”.
Connection is in fact an increasingly indispensable condition for the professional and personal life of everyone: old people, young people, families, businesses, government, local bodies, third sector, social partners. And it is through connection that we can imagine a future of growth and new opportunities.

 

Franco Bernabè - Telecom Italia Chairman and Chief Executive Officer

 

At the start of this unprecedented journey, we will tell 10 stories, each emblematic of broader and more complex systems and of a way of living dedicated to creative intuition, mastering one’s own field  and a sense of humanity. These values are part of the Telecom Italia brand as they are part of the DNA of Italy.

Those providing testimonials were asked to express the meaning and “dream” of connection in the space of a tweet – with a short message that is displayed at the end of each videoclip.

The project will continue after the campaign, with additional testimonials, allowing everyone to participate in the resulting debate, contributing to build a great collective story about the various meanings of living connected.

 

Marcella Logli - Head of Telecom Italia Corporate Identity & Public Relations