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Growth drivers

08/05/2016 - 06:00 PM

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A summary of growth factors and actions aimed at achieving that, is provided below separating the markets where Telecom Italia is present. 

Domestic Market

TIM continues its transformation and transition from traditional Telco to Digital Telco, enabler of the country's digital life: a business model based on the development of innovative infrastructure and an excellent quality of customer service, increasingly aimed at disseminating premium services and digital content. More specifically, in the Domestic Market TI aims to:

  • Move-on with its fiber plan, while broadening and improving its LTE footprint;
  • in the Mobile segment, to accelerate the penetration of smart devices and to market bundle offers that generate a higher ARPU;
  • in the Fixed segment, minimize the decrease of line losses;
  • Focus on Convergence, which continues to be central to the Group’s growth and innovative investments strategy;
  • Strengthen the position in multimedia entertainment;
  • thanks to its ICT and cloud services, Telecom Italia also intends to continue helping Italian businesses enable their digital transformation process;
  • Maintain strong financial discipline;
  • Improve the technical quality and spread more and more a quality culture so as to improve the customer satisfaction index and to increase customer loyalty.

Brazil

Brazil suffers the major changes to the macroeconomic, political and market context seen in recent months. The acceleration in inflation may have an increasing impact on the purchasing power of households, consequently worsening financial conditions, particularly for the low income brackets.

The whole of the telecommunications segment (and prepaid Mobile in particular) is very exposed to this scenario, with a decline in the comprehensive market value also as a result of its substantial maturity and saturation. Moreover, a trend is being seen in Brazil of constant, strong growth in data use, with an intensity that is even greater than that recorded in the other major countries. This phenomenon goes hand-in-hand with a simultaneous reduction of voice traffic and messaging, driven by the aim of optimising and reducing customer spending, as customers privilege use of the services offered by the OTTs as an alternative to traditional methods of using services.

In this context, TIM Brasil has set itself the objective of:

  • making an efficient investment allocation to improve quality, expand coverage and provide a better experience to customers in both 4G and 3G.
  • promoting overall business efficiency, despite recent macro challenges;
  • improving customer satisfaction.