Gianluca Zaffiro

Gianluca Zaffiro

Gianluca Zaffiro received the MEng degree (cum laude) in Electronical Engineers in 1992 from Politecnico of Turin (Italy). He joined the Telecom Italia research labs in 1994.
He started working on designing, manufacturing and testing of fiber optics component prototypes, participating in IEC standardization activities and MIUR (Italian funded) research projects in this area.
He then moved on to economical and analytical activities, dealing with telecommunication service cost accounting, strategic support for innovating TIM mobile services, pre-market analysis of fixed-mobile convergence, and finally managing an internal project on the evolution of business services.
Since 2006 he is devoted to exploring how innovation in technology and services will impact the company business, searching for disruptions and new opportunities in the medium-long term, and contributing to the strategic steering.
From 2006 to 2009 he was activity leader for Telecom Italia in Peach, a FP6 European Coordinated Action, where within an international team he dealt with augmented and virtual reality applications, solutions and markets.
In 2010-2012 he was among the pioneers in Italy to investigate applied neurosciences, leading to several internal exploratory activities on Neuromarketing.
From 2013 he is in charge of the Industry &Liaison for the European FP7 UrbanIxD.eu coordination action, an international project which addresses the design of human interactions in the technologically augmented, data-rich urban environments. He serves as lecturer at the ScuolaSuperioreSant’Anna di Pisa‘s Master on “Smart Solutions & Smart Communities”.
He is tutoring on a regular basis pre/post degree internships and PhD students on topics related to technological innovation.
He is author of several technical and dissemination papersand co-author of a few books, on topics ranging from optical devices to augmented and virtual reality, applied neuroscience and Smart Cities. He contributes to the Telecom Italia NotiziarioTecnico (the company technical magazine).

gianluca.zaffiro@telecomitalia.it