Innovation

Bringing about the Smart City

Ultra-fast communications, making and receiving payments using a mobile phone, digital totems, apps for "augmented reality": Milan Expo 2015 will be the forum for trying out all these services, which will be common in the smart cities of the future. Telecom Italia, the exhibition's technology partner, will play a key role in developing these services in the future.

Developing networks and infrastructures

Telecom Italia will build both the fixed and mobile latest-generation infrastructure for the Expo site and provide various ICT services.

The “Telecom Italia Data Center – The Cloud Shelter” project was born out of the idea of enhancing the intangible reality of cloud computing with photos and videos from the data centre at Rozzano, which will be put to use at Expo. Three of the most famous photographers of international agency Magnum Photos - Paolo Pellegrin, Peter Marlow and Harry Gruyaert – have thus given visibility and aesthetic dignity to Expo's "central nervous system".

Digital Identity

Telecom Italia will also develop the event's digital identity to stimulate the interest of potential visitors and increase the resonance of the exhibition's theme, "Feeding the planet, energy for life". To provide a preview of the Italian Pavilion, an app has been developed using augmented reality and visual recognition to let people take a “virtual tour” of the model of the pavilion on display in Rome.

In Milan, meanwhile, the first 15 multimedia totems have been launched. These devices use new cloud and NFC technology to provide residents and tourists with information, as well as let them make bookings and payments. These digital islands represent open-air "laboratories" for testing services to be offered at Expo 2015. 

The city of the future

The universal exhibition is also an opportunity to stimulate new ideas on the city of the future. Changemakers, the business acceleration programme promoted by Telecom Italia at Milan Expo 2015, has the ambitious objective of developing 10 new ideas to change the lives of at least 10 million people. The ideas chosen in 2013 benefited from an eight-week intensive acceleration programme.

The “Digital Ideas for Expo City 2015” competition, in conjunction with monthly magazine Domus, also selected three projects based on cloud computing and NFC technology that could have a positive impact on the region and on people's lives.