In Modena the first panel of the FotograffiTI initiative

03/26/2012 - 05:00 PM

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Our people help make the cities more beautiful places

FotgraffiTI, the project to “transform” the Telecom Italia line cabinets across the national territory, making them more decorative and more suitable for the environment they are located in has involved the entire Telecom Italia staff.

The initiative, launched on April 21, 2011, created in collaboration with People Caring and Internal Communication, invited all colleagues with a passion for photography to send in one or more significant photographs, portraying architectural wonders or typical panoramas of an Italian city, to be used and placed on the doors of the Telecom cabinets in various cities (in agreement with the local town halls).

Key numbers

The project saw great participation:

  • over 1,480 photographs supplied
  • by approximately 230 colleagues

At the final evaluation stage

  • 2,128 colleagues expressed
  • 11,400 preferences online

Till now 640 panels have been produced portraying the 64 photographs which were selected in the first evaluation stage and are being distributed across the national territory.