TIM in the Top 5 of Italy’s most inclusive brands

02/20/2018 - 00:00 PM

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Inclusion in the working world is much appreciated by companies, consumers, young people looking for a job, the Stock Exchange.
Interesting elements have emerged in recent surveys and indicators on this current topic.
As it does in January every year, LinkedIn published the “Global Recruiting Trends” results.
The survey highlights emerging trends which should be followed by companies wanting to attract talent. 78% of the sample, a 9,000 mix of recruiting and hiring managers from 38 countries, considered diversity and inclusion as fundamental elements for making their brand a place where people want to work.
Global Recruiting Trends  
It is difficult to say how surprising this result is, also considering what was discussed at the Milan Stock Exchange on 7 February. 
Could inclusion also be a financial performance lever for companies?  Yes, according to the Diversity & Inclusion Index processed a few years ago by Thomson Reuters, the economic-financial information giant.
The results presented in Milan show that companies with the highest “mark” for inclusion then perform better than average on the Stock Exchange. Italy is no exception: the Milan Stock Exchange performance (FTSE MIB index) of the 30 companies most committed to these subjects is decidedly better than the market average.
Diversity&Inclusion Index  
8 February was then the turn of the “Diversity Brand Summit”, organized at the Feltrinelli Foundation by “Diversity”.  The latter is an association founded by Francesca Vecchioni to promote inclusion and valorise diversity, with special attention for companies.
The survey presented by Diversity -, and supervised by a Scientific Committee with members from the most prestigious public and private Italian universities - first asked a sample of the Italian population which brands paid more attention to inclusion, both practically and in their communications.
Then the 42 companies indicated were asked to provide details of actions taken on this point.  Based on this information, a short list of the 5 Top Inclusive Brands was then completed: TIM, the only Italian company, American Express, Google, Vodafone and Coca Cola, the winning brand.
Besides ranking, the evidence emerging from the survey is what is important, presented by one of the scientific coordinators, Sandro Castaldo, Professor of Economics and company management at Bocconi University, Milan.
Eight consumers out of ten like the companies’ inclusion commitment. Inclusion is considered a resource that generates value and increases revenue: up to a maximum of +16.7% for companies perceived as more inclusive.
The conclusions are based on the strong link, highlighted by the survey, between: Inclusion approach > Social Responsibility > Reputation> Trust> Loyalty> Net Promoter Score.
And the Net Promoter Score indicates how recommendable a company is considered by its customers, an indicator which many consider the one most likely to predict a brand’s increase in performance.
Diversity Brand Summit  (in Italian)

The presence of diversity in contexts is a fact. Whereas inclusion is a choice to be made to turn diversity into value”.

Alexandra Bugailiskis, Canadian Ambassador to Italy, at the Diversity Brand Summit

A competence to be used to eliminate those barriers to everyone’s ability to contribute; a tool to be used to increase organisational well-being and our ability to understand the market and consumers, therefore, our performance.
This, in few words, is what inclusion means at TIM.

Companies too often liquidate inclusion as an obligation to be discharged and not an opportunity to be grasped and turned into value.

Arwa Mahdawi, journalist from the Guardian, at the Diversity Brand Summit.