Advisory Board

Margherita Pagani

Associate Professor of Web Marketing at EMLyon Business School

 

Margherita Pagani is Associate Professor of Web Marketing at EMLyon Business School (France), Adjunct Professor of Digital Marketing at Bocconi University (Milan) and Lorange Institute of Business (Zurich). She holds a Ph.D. in Management.

She was Visiting Professor at Redlands University, California (2004) and Visiting Scientist at MIT’s Sloan School of Management (2008 and 2003) and served as Associate Editor for the Journal of Information Science and Technology. Her current research examines experiential engagement, digital media, mobile marketing, consumer behavior in social media and dynamics in digital value networks.She published several books (published in US, Korea, Italy) two encyclopedias and articles in leading international journals.

For her research activity and publications in the mobile marketing field, she won the 2009 Mobile Marketing Association Global Award "Academic of the Year". Her article published in MISQuarterly was selected as finalist "Best European Research Paper of the year 2014". She also got the award for distinctive academic research from Bocconi University for the results achieved during the periods 2004-2006.