Spider-Man joins TIM super network and dances with JSM

06/09/2017 - 11:00 AM

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The superhero is the star of the upcoming TIM TV commercial about the telco’s new up to 1000 MB and TIM 4.5G offers. Airs 11 June.

Italian singer Mina will lend her voice to the adv on the notes of Parov Stelar’s ‘All Night’ song

Spider-Man is the very special guest star joining the well-known JSM dancer in TIM’s new commercial on air from 11 June.

The greatest net connoisseur  enters TIM’s world dressed with the brand’s flagship colors Blue and Red, to introduce the new offer that for the first time integrates fibre up to 1000Mega with TIM’s 4.5G mobile network for an ever-greater connection speed.

In the commercial Spider-Man is infected by the power of TIM’s ultra-broadband networks and by the joy of dancing, and together with JSM he will go throughout the city of Milan touching its Skyline, to its  main train station and finally the city centre in an unprecedented performance for the superhero, all on the notes of the song  ‘All Night’ by Parov Stelar sung by Mina. The commercial anticipates the release of Spider-Man: Homecoming, in Italian cinemas from 6 July .

The claim of the adv - imagined by TIM’s Brand Strategy & Media division and developed by Havas Milan – is “Whoever knows networks chooses TIM” and the TV commercial is coupled with print, billboards, web and BtL ads.

CREDITS

Agency: Havas Milan
Executive Creative Director: Giovanni Porro
Creative copy Director: Luigi Fattore
Art creative Director: Antonio Campolo
Art Print Director: Gaia Mazzola
Account Director: Federica Papetti 
Senior Account: Maria Vittoria Macconi
Producer: Silvia Lo Cascio
Production company: MOVIE MAGIC
Direction: Igor Borghi
Photography director: Paolo Caimi
Executive producers: Guido Salsilli
Producer: Gabriella Formica
Post production: Franziska Stubenruss
Post production USA : METHOD STUDIOS
Post production Italia : TAX FREE
Post production Italia: BAND
Post Audio: QUITE, PLEASE!

 

Rome, 9 June 2017