TIM launches new offers targeting ethnic segment with a dedicated ADV campaign

03/22/2013 - 01:45 PM

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 “Ti penso, ti chiamo” the claim on air from 25 March 

TIM, the mobile telephony brand of Telecom Italia launches a new campaign dedicated to Ethnic offering characterized by the claim "Ti penso, ti chiamo" (I'm thinking of you, I'll call you).

The new format, on-air from 25th March, is directly promoted in the language of the target audience like the ad "Chiama il tuo Paese" (Call Your Country) from 1 cent/min" which is presented in Arabic (for Morocco and Egypt), Spanish (Colombia, Peru, Bolivia, Ecuador), Chinese, Bengali, Romanian and Italian.

The campaign consists of billboards, web, magazines and free press.

The creative initiative was developed by Etnocom, an agency specialized in the field of multicultural marketing. Art and Creative Director Cristina Clausi Schettini, Copywriter Chiara Solustri, Senior Account Aida Damjani, photographer Sergio Kurhajec.

Rome, 22 March 2013