Telecom Italia’s Cloud is arriving on TV

06/14/2012 - 03:40 PM

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From 17th June, a multi-platform advertisement campaign by DLV BBDO dedicated to the Group’s cloud solutions will be broadcast on TV.

From 17th June, Nuvola Italiana, Telecom Italia’s cloud platform for businesses and Public administration, will debut on TV with an advertisement campaign developed by DLV BBDO and is planned to broadcast on satellite and digital TV channels.

The first 40’’ advertisement will takeplace on a set divided into segments, as the scenes change the narrator’s voice will help viewers discover the numerous advantages of the cloud while animations clearly illustrate through animations and iconicity the benefits of Nuvola Italiana.

The campaign will then continue by establishing a bridge between TV and the Internet in a 30” advert that encourages viewers to visit the www.nuvolaitaliana.it website and take part in the “Io e La Nuvola” (The Cloud and I) competition. An initiative in which the web and the most influential players of the sector will meet, debate on and develop new ideas imagining the present and future for businesses. The four key topics of the campaign are hosting, security, mobility and broadband connectivity: the essential elements for cloud solutions. The ideas sent in will then be debated on by the community, shared on Social Networks and voted online on the website. The authors of the four most voted ideas will win a solution of cloud services for their own business and will be invited to talk about their idea to a public made up of journalists, bloggers and entrepreneurs.

The advertisement campaign will also be publicized on newspapers, radio and over the Internet.

For more information please visit: www.nuvolaitaliana.it

Credits:

Creative directors: Stefania Siani, Federico Pepe

Digital creativity directors: Emanuele Viora, Andrea Jaccarino

Creative people: Gennaro Borrelli, Luca Iannucci, Valentina Amenta, Davide Fiori

Head of production: Chiara Bergamaschi

Production company: Dadomani Creative Studio

Music: Andrea Ponzano, Taboo Studio

Rome, 14th June 2012