Telecom Italia and Dorna Sports S.L.: a new partnership up to 2012

03/10/2010 - 03:00 PM

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Telecom Italia and Dorna Sports S.L. have renewed their partnership up to 2012. Thanks to this 3-year sponsorship agreement, Telecom Italia will continue to be present along the various international racetracks and as title sponsor of the Italian Mugello Grand Prix through TIM, the Group’s mobile phone brand.

The TIM brand will be visible to millions of Motorcycle GP fans thanks to the extensive billboard displays located near the curves and on the bridges along the various international racetracks.

“We are happy about this agreement – says Pau Serracanta, Director of Dorna Sports S.L.-  since after so many years of work with the teams and the events of the World Championship, Telecom Italia has confirmed that its presence in the Motorcycle GP is a very interesting opportunity. It is always a pleasure to sign an agreement with a company that shares our own views on the constant evolution of technology.”

“With the long-term renewal of this partnership– says Carlo Fornaro, External Relations Director of Telecom Italia – the company  has confirmed its commitment, through the TIM brand, to young people and sports involving social aggregation. We are looking with growing interest at a sport with great traditions, like motorcycle racing, that has in common with the world of telecommunications aspects like the climate of competition, the selective challenge and the push towards technological innovation.”

 

Rome, 10 March  2010