Belén Rodriguez with TIM is the patroness of volleyball on TV

02/12/2010 - 07:00 PM

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Starting February 13, the opening of all the matches of the top volleyball championship broadcast on TV will feature Belén Rodriguez as patroness. The popular Argentine showgirl, as the TIM testimonial, is the protagonist of the new signature television ad of the Serie A TIM volleyball matches; TIM is the mobile telephony brand of Telecom Italia and official sponsor of the Italian Volleyball League.

Andrea Gianni worked as a volleyball instructor on the spot, which was shot in Rome on February 3. The former Italian national team player and current M. Roma Volley team coach in the TIM Cup A2 helped Belén better execute an explosive jump serve. The ball, headed quickly toward the viewer, explodes and ultimately comes back together in the form of the TIM logo and in that of the Volleyball League.

The new commercial, which will be broadcast starting tomorrow, Saturday, February 13, will be part of all the television matches of the TIM Cup A1 broadcast on RAI and of the TIM Cup A2, which can be seen on SNAI Sat, in addition to the programme “Volley Time,” which airs on the local Volleyball League TV pool and on the site legavolley.it

The creative work was carried out by the Lowe Pirella Fronzoni agency. Copywriter Massimo Ambrosini and Art Director Pietro Lorusso worked on the spot under the Creative Direction of Umberto Casagrande and Mauro Manieri. Luca Merli served as Director for the production company, IO Production.

 

Rome, 12 February 2010