Samsung: Telecom Italia’s Cubovision® app brings films on-demand to smart tvs

06/01/2011 - 11:00 AM

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Thanks to the new innovation introduced by Samsung Electronics and Telecom Italia it has become possible to watch over 60 titles on demand, even in 3D, on Smart TVs through the Cubovision® TV app.

The initiative is a part of the exclusive agreement reached by the two companies, and means that when a Samsung SmartTV is bought the customer will have free access to 60 films through the free Cubovision® TV app. It is a completely new entertainment experience which allows the user to access a world of services and contents accessible directly from the sofa through the remote control.

Samsung and Telecom Italia’s objective is to improve on the growing quantity and quality of the services and contents available for the new “Smart” devices and to guarantee a mesmerizing entertainment experience which draws the users in to the world of the future. Thanks to the Smart Video function present in all of Samsung’s Smart TVs it is possible access the Video on Demand (VOD) service, and easily navigate the system to view the best things from the big screen and the most successful shows on TV, transforming the television into a gateway to the best high definition entertainment available.

From June 1 till July 31 2011 clients will be able to enter the world of Cubovision® TV and discover the special offer available for all the new models of Samsung’s Smart TVs. With the purchase of one of the LED televisions starting with the 32”s (series D8000, D7000, D6750, D6540, D6510, D6500, D6320, D6120, D6100, D6000, D5500) and the PLASMAs (series D8000 and D6900) provides the client with access to 60 titles free to see through the Telecom Italia app; amongst the most popular titles are “300”, “Syriana”, “Two Weeks notice”, “Scooby-Doo! Pirates Ahoy!” and Italian movies “Ho voglia di te” and “Amore, bugie e calcetto”.

Through the use of the Cubovision® TV app a rich world content** library is accessible, a catalogue which is updated all the time, and in which even the newest titles are already available, allowing users to watch new movies like “Wall Street: Money Never Sleeps”, “The Social Network”, “Tron: Legacy”, “The Chronicles of Narnia: The Voyage of the Dawn Treader”, “Salt”, “Jackass” and many, many more.

Furthermore Telecom Italia’s Cubovision® TV offers information services, which are constantly updated, dedicated to the latest news, weather forecasts, content for toddlers and children, concerts, documentaries and special sections which can be accessed on screen to help the user stay on top of all the most recent trends at any moment of the day.

Moreover the service allows the user to access the best Web TV, such as LA/.it, Corriere TV, Gazzetta TV, Class, CNBC, Class Life, Coming Soon Television, Gossip News, Flop TV and Teatro Eliseo, as well as the many themed columns dedicated to cooking, travel, cars and engines as well as the house.

Telecom Italia’s Cubovision® TV app is available for all the Samsung LED SMART TV models of the D8000, D7000, D6500, D6100 AND D5500 series, and the Plasma screen series D8000 and D6900, on the Home Theatre 3D series D6750W, D7100, D7200 and the latest 3D Blue-ray readers; series D8900, D7500 and D6900.

“With our presence on the innovative Smart Tvs crafted by Samsung Cubovision fills the need for a multiplatform, multichannel TV, which is rich in digital contents accessible on the go, without time constraints or location issues” declared Paolo d’Andrea, Telecom Italia’s Innovative VAS responsible.
“Thanks to its versatility and its vocation for entertainment Cubovision perfectly combines the advanced characteristics of Samsung connected televisions, reconfirming Telecom Italia’s leadership in our country and its international importance in the field of innovation.”

“As a result of its partnership with Telecom Italia Samsung is able to offer a unique entertainment experience” declared Paolo Sandri, Vice President Audio Video HA Samsung Electronics Italia. “For us being a leader in innovation is a serious commitment towards consumers and it means offering users a state-of-the-art television and supporting them in the discovery of this new way to live home entertainment”. “Cubovision TV allows us to offer the market an exclusive and unique service which guarantees an extremely riveting experience, rich in content and dynamic which confirms our leadership in the premium segment of 3D LED SMART TVs”.

*Samsung Apps – which already counts 5 million downloads- is currently available in 120 countries throughout the World and has 380 applications dedicated to the Smart TV categories, of which 259 are free to download.

**The purchase of the pay-per-view content is automatically charged to the clients direct debit bill for Telecom Italia clients and requires a credit card for everybody else.

Samsung Electronics
Samsung Electronics Co. Ltd. Is a global leader in the sectors of semiconductors, telecommunications, digital media and converging digital technologies with a revenue of 135.8 million dollars in 2010. The company employees approximately 190,500 people, in 206 factories in 68 counties, and is divided into eight independent business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Samsung Electronics is recognized as one of the fastest growing international brands, and it is amongst the most important global producers of digital televisions, memory chips, cellular phones and TFT-LCD screens.
www.samsung.com/it.

Telecom Italia
Telecom Italia offers technological infrastructures and platforms upon which voice and data are transformed in advanced telecommunications services and ICT solutions and avant-garde media: tools to help not only the group develop but also the country as a whole. The Group’s main brands are Telecom Italia, TIM, La7, MTV Virgil and Olivetti Italy, each one a familiar icon to the consumer and a guarantee of reliability and competence. The Group’s domestic leadership originates from the 360 degree telecommunications offer which is transforming traditional communication sector into new digital communication. A new dimension in telecommunications, interactively accessible, with a wide range of devices: from cellular phones to the traditional landline, from PCs to TVs, and even an array of the newest Smartphones and Tablets or decoders for the “Over the Top TV”. The Group has a significant presence in Latin America. In Brazil TIMBrasil has established itself as one of the major players in the country. Moreover Telecom Italia operates in the telecommunications industry in Argentina and Paraguay providing landlines, mobile phone networks and internet, through the Telecom Argentina Group.

Milan, 1 June 2011