Telecom Italia: Italy exclusive for four MTV cult channels on Alice Home TV

10/04/2006 - 00:00 PM

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Vh1, Vh1 Classic, MTV Base and MTV 2 available on Telecom Italia’s Internet TV for lovers of international music


Telecom Italia and MTV Italia have signed an agreement giving Alice Home TV exclusive transmission rights in Italy for four of the best known international music channels produced by MTV: VH1, VH1 Classic, MTV Base and MTV 2.

Viewable from October 6th on Alice Home TV’s MUSICA channel, the four new channels offer videoclips, live music, retrospectives, news and stories on artists from yesterday and today, covering all musical genres.

In particular VH1, one of Italy’s most popular and most sought after musical channels, the renowned “Storytellers” and “Behind the Music” formats revealing the lives of such international stars as Bruce Springsteen, Madonna and Robbie Williams. For lovers of legendary music, VH1 Classic tells the life stories of artists from the 1960s to the 1990s, recreating the atmosphere and events which made musical history thanks to the use of historic footage from BBC archives. “Urban Culture” can be found in MTV Base together with Rap, Rhythm’n Blues and Soul, while alternative trends from Rock, Pop and Metal, are shown on MTV2, a  bold channel for true fans which  premiers videos and live concerts offering a  programme selection for discerning fans.

This new agreement further enriches Telecom Italia’s music offering. The four new MTV channels are included in the cost of the basic Alice Home TV subscription, in addition to the MTV Italia channel and other music content such as live and on-demand concerts.

Thanks to this initiative, MTV further strengthens its presence in innovative media. Since its beginnings, in fact, MTV has always chosen to integrate all new technological platforms to reach a variety of audiences, at different times, with different content, becoming today a multi-platform network which ranges from TV to the Internet to telecommunications.

Alice Home TV is Telecom Italia’s TV via Internet service (IPTV), which works through the regular local telephone connection (POTS) and an ADSL connection of up to 20 megabit a second. It permits the viewing of films, sport, news and music on one’s home TV, while also offering broad band Internet navigation. The service is currently available in over 200 cities (including all regional and provincial capitals and other municipalities), and will reach over 250 by the end of 2006.

 

Milan, 4 October 2006