Telecom Group: “LIGADAY” on the internet and cellphones

06/16/2005 - 00:00 PM

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ITALIAN ROCKSTAR LIGABUE’S GIG LIVE ON ROSSO ALICE; TIM MOBILE PHONES HAVE BACKSTAGE COVERAGE
 
 
Luciano Ligabue becomes a multimedia man
on the net and Mobile TV

“LIGADAY” falls on September 10, 2005 at  Reggio Emilia’s Campovolo, when Ligabue’s concert/event is being broadcast live and exclusively on the Internet by Rosso Alice (http://www.rossoalice.it/). The portal’s music channel will be carrying a dedicated Ligabue area, with special content including fan interviews and live linkups with Campovolo in the run-up to the concert. Visitors to Rosso Alice will be able to access highlights of the gig for several days afterwards.
TIM’s advanced Mobile TV service is offering backstage coverage of Ligabue and the band as they prepare for the gig. Highlights from the concert will also be available by cellphone.
Telecom Italia kicks off its summer music and events programme with its sponsorship of Italian rocker Luciano Ligabue on his 2005/2006 concert tour.
Over the next year Ligabue will be quite the multimedia man on Telecom Italia's broadband portal Rosso Alice, and on TIM, as technology opens up new ways to bring rock music into people lives, onto home PCs and mobile phones.

 

Milan, June 16, 2005