Telecom Italia Media: Top sailing action starts here 32nd AMERICA’S CUP 2007 exclusively on LA7, with over 300 hours of coverage and features special guest commentator Paul Cayard

03/30/2007 - 00:00 PM

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Top sailing action starts here
32nd AMERICA’S CUP 2007
exclusively on LA7, with
over 300 hours of coverage and features
Special guest commentator Paul Cayard

Three months of thrills on TV, the internet and mobile phones
with LA7, LA7 Cartapiù, Rosso Alice, TIM, Alice Home TV, Alice.it and la7.it
 

A challenge that combines a matchless heritage, exciting characters, engrossing developments, the thrill of race competition, the will to win and the latest high-tech gems... from April 1, the 32nd America’s Cup 2007 runs exclusively on LA7. Coverage begins with the Unveiling Ceremony and continues for three months, offering over 300 hours of coverage and features, including more than 150 hours of live broadcast.

For the first time, an event of the calibre of the America's Cup breaks out from the confines of TV into a wide range of platforms, spanning the internet (the la7.it/vela website, the Rosso Alice ADSL portal, Telecom Italia’s Alice Home TV internet TV service, and the Alice portal), mobile phones (TIM) and digital terrestrial (LA7 Cartapiù).

Following on from the Six Nations rugby (and in concomitance with the Superbike championship), the Telecom Italia Media Group's network continues to blaze a trail with this fascinating and alluring sport. Yachting’s history, technical complexity and its protagonists are attracting an increasingly large number of sailing enthusiasts and new viewers. The network's extensive, exciting coverage offers insight from top skippers and race day coverage of the Louis Vuitton Cup and America’s Cup challenge, which this year, for the first time in its 156-year history, is being fought out in the Mediterranean, at Valencia in Spain.
 
Eleven challengers will be lining up against the Defender, Alinghi, including Italian teams Luna Rossa Challenge, Mascalzone Latino Capitalia Team and +39 Challenge, all of which are hoping to win the most prestigious event in sailing.

For this high profile event, LA7 has landed one of the world's most famous yachtsman, Paul Cayard, as a special guest commentator. Seven-time world champion and two-time Olympic champion Cayard has sailed every one of the world’s seas and become a worldwide ambassador for the sport. Now he’s back to thrill Italian viewers, just like he did fifteen years ago when he skippered the Moro di Venezia.


The American yachtsman is just one of the exciting new developments on ForzaSette, the daily sailing show helmed by Paolo Cecinelli (the “voice of sailing” in Italy), assisted by sailing expert Luca Bontempelli. This year the presenters are joined by a “women’s crew”: sailors Chiara Cetorelli and Cristiana Monina – and yachting fans Rachele Vitello and Sara Sartini – will be providing full coverage of the yacht races from Valencia, explaining technical points with the help of virtual eye and radio cam technology, and filling in viewers with all the excitement surrounding the event, including in-the-know background info.


LA7’s Deputy Director of Sport, Emilio Piervincenzi, will be on hand to coordinate the network's “crew” of journalists in Valencia, including Enzo Barlocco, Ugo Francica Nava, Nicolò di Thiene, Massimo Benedetti and Gianluca Galeazzi, who is in charge of multimedia coverage.

Forza Sette offers seaborne and dockside coverage alongside in-depth features. The exciting “sounds of the America’s Cup” strand is a novel way to experience the tensions of handling these boats under race conditions from every angle, opening a window onto the noises of a major yacht race and offering a chance to eavesdrop on the crew as they manoeuvre the boats, with the wind whipping through the sails and the waves smacking against the hull. Each episode of ForzaSette is packed with graphics and film clips designed to throw light on technical aspects of the race and regulations.
 
On April 1, during the Unveiling Ceremony when the contender yachts are first revealed to the public, LA7 is broadcasting a live special from 2 p.m., showcasing the yachts in all of their freshly-minted glory. For the first time, experts have a chance to comment on the yachts and make comparisons.

Race coverage proper begins on April 3 with live coverage of the Act 13 fleet races, the last chance to see the Defender, Alinghi, in the water before the America’s Cup showdown. April 16 heralds the start of LA7’s comprehensive coverage of the Louis Vuitton Cup Round Robin, semifinals and finals, including daily 2.p.m. live broadcasts from Valencia.


The 32nd America’s Cup gets down to business on June 23. This is when the winner of the Louis Vuitton Cup – the designated challenger – competes against Alinghi. The race winner is the first to take five races out of nine.


Night owls and sailing fans can watch all of the America’s Cup action again after the LA7 night-time news bulletin.


The www.la7.it/vela web site’s special dedicated sailing section goes live on April 1. The site offers race news, leader board information, background on the competing teams and a technical rundown on the strengths and weaknesses of each boat’s hulls and sails. Web content will be constantly updated as the event continues, and features a special forum where yacht enthusiasts and newcomers to the sport can exchange opinions and find information about the 32nd America’s Cup.


Top sailing is also set to feature on LA7 Cartapiù, Telecom Italia Media’s pay-per-view digital terrestrial channel, which every evening starting from April 16 at 9:15 p.m. is running a special one-hour show packed with comments, interviews and highlights of the day’s race action. Viewers can purchase individual events for 3 euros, or sign up to the new PACCHETTO ESTATE CARTAPIU’, a summer bundle on sale from April 16 for 19 euros, entitling viewers to 30 days of unlimited Cartapiù events (from the date the card is activated).


Live race coverage and on-demand highlights are also accessible free of charge in a special America’s Cup section on the sports channel at Telecom Italia ADSL portal Rosso Alice (http://www.rossoalice.it/).


Subscribers to Telecom Italia’s TV via the internet service Alice Home TV can watch live coverage and highlights on demand. TIM has teamed up with LA7 to offer yachting fans keen to stay abreast of developments while on the move a live streamed video feed of the races delivered directly to their mobile phones, as well as video highlights of the day’s America’s Cup action. The Telecom Italia Alice Sports channel at http://www.alice.it/ is also hosting extensive America’s Cup coverage.