In the thick of the action - “Alternative” sport for all, exclusively on LA7

01/26/2007 - 00:00 PM

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Sailing, rugby, Superbike and football:
350 hours of live thrills

Sport: football, of course, every Monday on “Le partite non finiscono mai”, plus on LA7 there’s so much more. LA7 is poised to offer exclusive coverage of three of this year’s most exciting sporting events: rugby’s legendary Six Nations Tournament, the America’s Cup for yachts, and the Superbike championship, which in 2007 sees top rider Max Biaggi competing for honours. All three of these thrilling world-class events put LA7 “in the thick of the action” with 350 hours of live TV at its best.

In the words of LA7 Head of Sport Darwin Pastorin, “Our philosophy is to focus on unique and exciting sports and feature them alongside football on the unique showcase that is LA7.”

Sporting adventure, thrills and the challenge are a cornerstone of the network. In 2006, 37.5 million viewers tuned in to at least one sporting event on LA7. This year, LA7 is dedicating 350 hours of programming to sports news and specials: 34 hours on the Six Nations Tournament, 26 hours on the Superbike championship, over 100 hours on football, and 187 hours on the America’s Cup yacht races.

It all kicks off with an oval-shaped ball on February 3 at the hallowed turf of Europe’s top rugby venues in the Six Nations Tournament, which LA7 is showing exclusively and unencrypted for the fourth year in a row. Six of the world’s strongest teams battle it out in a tournament whose roots go back over a century. The Italy team plays its first match against reigning champions France on February 3 at the Flaminio Stadium in Rome. Andrea Prandi presents the pre-match buildup; Paolo Cecinelli and Pierre Villepreux provide match commentary.

Top international sailing takes centre stage this summer in the world’s most prestigious and historic race. LA7 is the exclusive rights holder for unencrypted broadcasts in Italy of the 32nd America’s Cup. LA7 remains the undisputed TV venue for sailing. LA7 cameras will catch all the thrills of the race, in which three Italian teams are competing (Luna Rossa Challenge, Mascalzone Latino and +39 Challenge). We’ll be revealing each crew’s secrets and finding out all about the history of this competition which, this year in its final phase, is coming to the Mediterranean for the first time.

Races are also being shown on Alice Home TV (Telecom Italia’s TV via the internet service), Rosso Alice and on TIM mobile phones.

The debut of Superbike on LA7 is another exciting new development. This year, motorbike great Max Biaggi will be battling it out with top riders Troy Bayliss, James Toseland and Noriyuki Haga. Luigi Vignando as ever will be giving us race commentary, with analysis from Italy’s greatest champion in the category, Pierfrancesco Chili, who in a 12-season career scored 17 victories and 61 podium finishes.

Italy’s best-loved sport, football, features heavily in among the sailing, rugby and Superbike racing. Darwin Pastorin presents “Le partite non finiscono mai”, aided and abetted by Cristina Fantoni, Carolina Morace, Zibì Boniek, Xavier Jacobelli and Aldo Agroppi. Every Monday, the show rounds up the weekend’s events in Italy’s Serie A TIM championship and beyond, with extra special guest Gigi Buffon, Italy’s World Cup winning goalkeeper. LA7’s football coverage has been going from strength to strength, thanks to the “Il gol sopra Berlino”  2006 World Cup show, and “The grand finale”, a FIFA film that LA7 broadcast exclusively on Christmas Day. International football coverage continues to reap success, with Palermo’s UEFA Cup matches attracting impressive viewing figures.

Darwin Pastorin’s sports team is pushing back the boundaries of sports broadcasting and working on brand-new documentaries to be aired over the next few months. One of these documentaries is about Cagliari, a unique football team in Italy for whose fans the sense of belonging extends far beyond the sport itself.

In addition, La7 Cartapiù continues its offer via digital terrestrial TV. The LA7 fields covered by Cartapiù are: Ascoli, Cagliari, Catania, Chievo, Empoli, Fiorentina, Palermo, Parma, Udinese and Sampdoria. It is also possible to follow the away-from-home games of Cagliari, Catania, Fiorentina, Palermo and Sampdoria.

See http://www.la7.it/ for the latest news.