Telecom Italia Media: Agreement with Mediaset for the transmission of the away matches of Fiorentina, Palermo, Cagliari, Sampdoria and Catania

07/27/2006 - 00:00 PM

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The arrangement, which regards the “LA7 Cartapiù” terrestrial digital offer, has a reciprocal character: Mediaset will transmit the away games of its 5 teams on the LA 7 fields

Telecom Italia Media and Mediaset have today signed an agreement for the reciprocal sale of the transmission rights on the matches of the principal teams for the respective bouquets of the next three championships.

Thanks to this agreement TI Media will be able to transmit the matches of five of its teams (Fiorentina, Palermo, Cagliari, Sampdoria and Catania) on the occasion of away games at home grounds of the Mediaset teams and a similar right will be introduced in Mediaset’s favour for the away matches of Milan, Inter, Roma, Lazio and Torino. Furthermore, Mediaset will pay TI Media Euro 64 million sub-divided as follows: 12 million for the 2006-07 season, 24 million for 2007-08 and 28 million for 2008-09.

With this agreement Telecom Italia Media enriches its “LA7 Cartapiù” terrestrial digital offer, already well-known for important results through the sale of sporting and entertainment events in pay-per-view modality.