Telecom Italia Media: agreement with the sitcom group to broadcast a new channel on digital terrestrial TV

05/17/2006 - 00:00 PM

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Through its 100%-owned Telecom Italia Media Broadcasting subsidiary, Telecom Italia Media and the Sitcom Group today signed an agreement for Telecom Italia Media Broadcasting to broadcast a new TV channel, “SitcomUNO”, starting this September. The new channel is implemented by Sitcom, an independent Italian thematic channel content provider.
Telecom Italia Media Broadcasting holds a digital technology television network operator licence in Italy. The company’s digital terrestrial multiplex covers more than 85% of the Italian population.
“SitcomUNO” is a free-to-air, general family entertainment channel that is particularly attuned to its women viewers. The new channel features attractive content, an innovative approach to TV production, and brand-new original formats.