Telecom Italia Media launches Flux

04/10/2006 - 00:00 PM

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A container of music, design, animation and short movies lasting five minutes or less, accessible from televisions, the internet and cellphones 24 hours a day

Telecom Italia Media unveils “Flux”, a TI Media Broadcasting interactive multimedia project in partnership with MTV.
Flux is a container of events, programs and videos lasting no more than five minutes, broadcasting 24 hours a day. Accessible from TVs, the internet and cellphones, Flux showcases the latest, most intriguing and interesting international audiovisual content in a brand new approach to programming as flow.
TI Media’s MTVFlux channel – currently broadcast on analog but soon to appear on digital terrestrial – will broadcast non-stop content ranging from music to graphic art, design, animation, video games, short films and much, much more.
Websurfers can visit the Flux forum (http://www.yos.it/) to exchange information, find inspiration and work on ideas for their own audiovisual projects for inclusion in a special section. After people upload their projects to the site, other websurfers rate them: the highest-rated projects will be broadcast on the TV channel.
Cellphone access offers an enhanced Flux experience with real-time information about on-air content and opportunities to interact with other platforms.