Buffetti: New challenges for the future. Innovative products and services for the Business World

09/02/2002 - 00:00 PM

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After 11 years, Buffetti will once again advertise on TV. A new advertising campaign has been launched that is aimed at repositioning the company as a ‘Full Service Provider’ offering customers innovative products and ideas to improve one’s work.

In addition, the new Buffetti has set two ambitious goals: becoming the customer´s point of reference for traditional products and for new technology and services; and supporting the development of its network thus increasing its competitiveness.

The historic brand Buffetti was created in 1852, and has succeeded in becoming the first franchising store for office products and innovative solutions, targeting the sectors of professionals, craftsmanship and SMEs.

Today, Buffetti has a network of 1018 shops, and offers a broad range of products including stationery, business forms and print-on-demand services, i.e. customized printed products such as business cards, letterhead, brochures - a full-fledged printshop just around the corner.
Further innovations are planned: thanks to the partnership with Tin.it, it will be possibile to subscribe to ADSL services for Internet access at attractive prices in Buffetti shops; moreover, Buffetti will offer customized objects, and digital signatures, the new legally recognized method of sending documents protected through an encripted system (it will be possible to buy a two-year kit with a software to activate digital signatures).  Other planned initiatives included the implementation of employment classified ads in collaboration with temporary employment companies and a a digital archive project for companies and offices.

The promotional initiative “Occhio Alla Penna” scheduled to take place in all Buffetti points of sale from September 9 to 14, will present the new profile of Buffetti to all customers, who will have an opportunity to win immediate prizes and discounts.