SEAT’s Internet innovations. The relaunch of Tin.it with new offers and a restyled Virgilio

04/17/2002 - 00:00 PM

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* Seat relaunches its Internet activities and, following the process to restructure and streamline the sector, it has now focused on developing the two “cornerstones” of the Group: ISP (Internet access) Tin.it, which has 1,900,000 active customers, and Virgilio, the leading Italian portal with over 9 million unique users per month.
* Tin.it: the ad campaign is underway with the new logo and new offers for free, subscription-based and ADSL (broadband) Internet access. The innovations that distinguish these offers are price and easy installation, connection, use and surfing. Customers can contact the new toll-free number 803380 to stipulate contracts and for any assistance and sales information.
* Virgilio: the restyled portal is online with new graphics and subject areas, plus easy use and navigation. Virgilio has confirmed its position as the Italian leader on the Internet: simple, fast and complete. Starting a strategy focusing on a “content distribution network”, it sets up the first important publishing partnership with Corriere della Sera.


THE NEW OFFERS OF TIN.IT

The relaunch of the tin.it brand has been accompanied by the powerful sign of renewal. The logo, a stylized surfboard for surfing the Internet, is now orange to evoke the brand’s link with Virgilio.

Tin.it proposes new Internet access offers: from free access with “tin.it Free”, to tin.it paid subscriptions and ADSL for the public and for companies – all combined with Web services and directory assistance.

ADSL
The most important offers involve ADSL, convenient in terms of price, connection quality, unique service and simple connection through the self-installing kit.

Tin.it ADSL is offered in two different packages:

- “daily”, i.e. based on consumption, at the cost of EUR 24.95 per month (fixed rate) plus the days of actual use, at a daily cost of EUR 0.5 (VAT included).

-  “lump sum”, at a fixed rate of EUR 36.95 per month, regardless of the number of days one is connected (VAT included).

To launch the “daily” version (the fast Internet “ski-pass”) customers will have a chance to test the effectiveness of ADSL – in a special promotion until 30 September – without paying any connection days but only the subscription fee.

These two proposals will be offered in three ways: base (Internet access only), kit (with leased modem and self-installing kit for an additional cost of EUR 3 per month) and the turnkey solution (with leased modem and installation at home by a technician, for the additional cost of EUR 6 per month).

To promote this launch, these new products will be activated free of charge until 30 June.
While the offers at a speed of 256 Kbps mainly target “consumers”, the ones at 640 kbps are better suited for business customers.

The innovations for this type of customer are Tin.it ADSL 640, with access at 640 kbit/sec for reception and up to 128 kbit/sec in transmission, and ADSL 640 Lan, which is intended in particular for businesses and professionals.


NARROWBAND (DIAL-UP)

Tin.it free
The basic offer is composed of “tin.it Free”, free Internet access without any activation costs or subscription charges: the costs for surfing the Internet are charged to the customer as a local call.

Tin.it Plus and Pro
There are two paid Internet subscriptions, using a traditional modem: Tin.it Plus and Tin.it Pro, which start at EUR 6.5 a month and offer premium services such as: up to 5 mailboxes with 50 Mb, disk space of 50 Mb for one’s own website and to store files and photographs, free assistance at the toll-free number 803380 and evolved messaging services, including video messages, receipt of voice mail and faxes, and sending and receiving e-mail from mobile phones.

All details on these offers are available at http://www.tin.it/ and customers can subscribe directly online, through the toll-free number, at Buffetti shops and at “authorized” Tin.it shops.


THE NEW VIRGILIO

The portal has been updated – but with continuity. In addition to the new graphics and to streamlined subject areas, Virgilio presents its own channels based on innovative concepts designed to simplify and enrich the navigation experience of Internet users and it proposes 18 subject areas: full-fledged “portals within the portal”, with everything from music to technology, travel and information. In addition, Italy’s guide to the Internet has given great thrust to developing its own search engine, thanks also to the synergies with Pagine Gialle and Pagine Bianche. It has also undertaken a new strategy focusing on “a content distribution network” that envisages important publishing agreements.

THE SEARCH ENGINE

As of May 1st, there will be a unique offer on the Italian Internet scene: economic operators will have the opportunity to gain greater visibility in the Virgilio search engine.
The homepage of the portal proposes links to Pagine Gialle and Pagine Bianche online, making it possible to reach and search for 19 million families and over 3 million businesses – instantly.
Thanks to the integration between the Virgilio database and those of Pagine Gialle online, Italian businesses will have a new and unique way to be found on the Internet, while Web surfers will obtain increasingly more precise and effective answers to their searches.
The commercial offer for visibility in the search engine will be sold prevalently through the 2000 Seat agents around the country.
The integration and synergy between the commercial components of the Seat Group and the Virgilio portal are already present in the reorganization of the Virgilio channels. Always attentive to offering the best of the Web, now Virgilio also offers – in all its publications aspects – links and suggestions not only for discovering the Web in greater depth but also for buying online (Virgilio Shopping) and offline (Pagine Gialle). This is a mix of publication and commercial contents that continue to make Virgilio the point of reference on the Internet for consumers as well as businesses.


CONTENTS

The most important publishing agreement is the partnership with RCS/Corriere della Sera, as part of a strategy that envisages partnerships for the distribution of high-quality contents on the portal.
According to the agreement with Corriere della Sera, starting at the end of the month the corriere.it site in its entirety will be distributed through the Virgilio portal, becoming its in-depth news area.
Journalism contents and high-quality publishing initiatives on an exclusive basis to allow over nine million Virgilio users to be constantly up to date on the news.
The leading brands and vehicles on the Internet and on paper thus combine their efforts to complete a high-quality publishing offer that guarantees Internet surfers simple and direct information.
As part of the “content distribution network”, one of the portal’s other plusses is its new way of proposing and detailing information in all aspects. In the field of information, the synergies with La7, the Group’s television broadcaster, will become even closer and more evident. Its news programs will be proposed on the homepage and will also be available with videostreaming and with a series of useful in-depth links, as well as surveys, forums and chats on the subjects that are also examined by other TV shows.