All systems go: partnership between LA7 and Virgilio with new TV programme schedule

03/18/2002 - 00:00 PM

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Virgilio lets television viewers interact with the TV through two-way communications via the Internet
 
The partnership between the Internet portal and the Seat television station kicks off today with the new programme schedule at “La7”(http://www.la7.tv/).
Today, Virgilio, the biggest Italian portal with eight million unique users every month, gives the viewer access to surveys, forums, on-line TV news, and direct interaction with the production on topics being discussed on the programmes.
Virgilio visitors will be able to interface with the new programme schedules dedicated to full coverage of the news with information and events, giving rise to two-way communications via the Internet.
“Virgilio will be an important liaison of involvement between Internet users and La7," explains Fausto Gimondi, News Director at Virgilio, "by capturing and developing the feel of a station whose goal is to become community TV where television viewers and web users are active participants."
Furthermore, Virgilio will also feature on-line television news programmes at 7:45 am, 12:45 pm, 7:45 pm, 12:10 am and news flashes every hour.
Virgilio (http://www.virgilio.it/) has two dedicated websites http://omnibusla7.virgilio.it/ and http://trend.virgilio.it/ .
Every evening, Virgilio will publish a survey that will be analysed the next day during the live mega-programme, Omnibus La7.
http://omnibusla7.virgilio.it/ will enable visitors to create small communities through forums that discuss the events reported during the broadcast: from the volunteer work to "Love letters", from modern fatherhood to animals. Viewers and visitors can participate in forums or send email messages asking for advice or simply describing a personal experience.
http://trend.virgilio.it/ is chiefly dedicated to the creation of rankings that will be discussed every day during the daily short programme, Trend (6:20- 40 pm). Autos, technology, fashion, celebrities, life styles: thanks to users´ preferences, Virgilio and Trend investigate and discover the habits, interests and characters that are becoming hot news.