Over 7.7 million unique users in 2001: the Seat PG Group confirms its leadership among italian internet portals

01/14/2002 - 00:00 PM

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During the fourth quarter of 2001, Seat PG again confirmed its leadership in the Internet portals in Italy, thanks to the Group’s web properties including Virgilio, Giallo, Pagine Gialle/Bianche on line and Xoom.
The Nielsen data for December concerning home-based and professional use confirm the leadership of Seat PG trademarks in the Italian Internet world: the unique users exceeded 7.7 million, with a total reach of 61% (this is the percentage of clients in relation to all Internet users for the period).
Virgilio remains Italy’s first Internet portal and has also become the most complete and authoritative portal, with over 6.7 million unique users and a reach of 53% in December. In 2001, it showed a 60% increase in unique users over the previous year, and a 78% growth in page views.

The growth trend of page views was also bolstered: during the last quarter of the year they approached 1.5 billion and in 2001 exceeded 5.1 billion. Once again, the Group´s mainstay is Virgilio, which gets nearly 4 billion page views, of which over 1.1* in the last quarter (source: Redsheriff census/certified).

The completeness and reliability of the first Italian portal have been confirmed by the success of the renewed Virgilio Shopping , a leader in the “e-commerce” category with 600,000 unique users in December, for a total Internet reach of 5% and a 15% reach in this specific category. The Seat PG domains achieved particularly important results in the “Directories and local guides” category. Pagine Bianche On Line and Pagine Gialle On Line, which can also be accessed from Virgilio’s home page, are visited by 2 million unique users with a total Internet reach of 15% and a 77% reach in this specific category.

In terms of the ISP area, in the fourth quarter there was also an increase in the number of users registered with Internet access services, which rose from 4,785,000 at 30 September 2001 to 5,019,000 as of 31 December (+5%). Among them, the active free and pay users in the past 45 days amount to 1,804,000. Among paying subscribers, which total 531,000, active subscribers to broadband ADSL services continue to rise, totalling 133,000 for a 33% increase over the previous quarter. There was extraordinary growth during the year as users increased from 8,000 at the end of 2000 to the present 133,000 (+1,662%). This figure shows the undisputed leadership of the Seat PG Group in the broadband sector and places Italy second in the number of ADSL subscriptions in Europe.