Avoicomunicare...Web 2.0 communication! Avoicomunicare...Web 2.0 communication!

Avoicomunicare...
Web 2.0 communication!

Renewing interaction with Telecom Italia.

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The Telecom Italia Avoicomunicare project was set up in 2008 as a blog for engaging in open discussion on issues crucial to our future: the environment and sustainable development, potential synergies between different worlds and cultures, integration and peace building, thanks to the pursuit of dialogue and mutual listening.

An integrated communication project

We live in a digital era characterised by ongoing technological development: avoicomunicare was set up to meet these needs for change. The project aims to develop Telecom Italia’s corporate communication in an innovative way (starting with the Gandhi campaign to encourage the integration of peoples) as a Web 2.0 initiative intended to promote dialogue in the country on issues of particular relevance for the future of everyone.

When established, the project faced the issue of integration between different cultures and peace, with the support of outstanding contributors such as Mikhail Gorbachev, Joaquín Navarro-Valls and Tara Gandhi. Now, it also deals with issues such as the environment and sustainability, thanks to the contribution of various experts, including Jeremy Rifkin, Giovanni Soldini, Stephen Schneider, Carlo Petrini and Antonino Zichichi, and to a large number of bloggers who discuss environmental issues on their websites.

Key issues

The success of the initiative has enabled the project to focus on certain key issues hand in hand with the development of society, such as the “new Italians”, documentation on the Italian environment aimed at increasingly involving users in the initiative.

In recent years, the issues discussed have extended to include the importance of new technologies for the community, equality, violence against the weakest, the role of ICT (Information and Communication Technology) in sustainable development, sensible nutrition and much more, making original use of communication tools.

In 2012, the web series Scelte sostenibili and “Permesso di soggiorno”  were launched, which are much appreciated by the Web audience and critics. The former focuses on people who have changed to a more sustainable way of life, also for the planet, whereas the latter is about stories of immigrants and children of immigrants. After the positive feedback received in 2013, avoicomunicare has offered a new web series with an evocative title #acchiappasogni. It tells 24 stories about ordinary people whose dreams have come true, in which technology and means of communication have enabled the implementation of ideas and projects aimed at improving the life of people who believe in the possibility of a sustainable world.

Awards…and nominations

  • Premio Aretè 2013, Internet category
  • Premio Web Italia 2012, as Best 2012 Project
  • Teletopi 2012, as best green webtv
  • Premio Aretè 2009, Internet category
  • Premio NC Awards for Silver Best Online Campaign in 2008 and 2009
  • Interactive Key Award Nomination in 2010 and 2012,  for Green Communication category
  • Premio www 2012  (IlSole24Ore) Nomination