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Branding

02/24/2011 - 09:30 AM

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The current Telecom Italia brand is a descendant of the 1983 SIP logo featuring four wavy red lines next to the telephone company’s name.

The four lines symbolically represented the cables on which phone calls were once carried.
Elements of SIP’s branding also featured in the IRI-STET logo. For many years the IRI-STET Group undertook telecommunications operations not just through SIP but through Italcable, Seat, Cselt, Sirti, Telespazio and many other industry companies.

Between its relaunch in 1964 and the 1980s, the SIP company used a variety of logos, as did Stipel, Telve, Timo, Teti and Set, the telephone concession companies that preceded it.

The original SIP (Società Idroelettrica Piemontese) company, which in the 1920s, did not have a specific, fixed brand identity. Often the letters SIP were accompanied by stylized elements such as a symbol for electricity, as was the fashion at that time.

The images contained in this photogallery are the property of Telecom Italia. Please contact the Telecom Italia Historical Archive calling the number + 39 0115729401 to be allowed to use these images.

The current Telecom Italia brand is a descendant of the 1983 SIP logo featuring four wavy red lines next to the telephone company’s name.

The four lines symbolically represented the cables on which phone calls were once carried.
Elements of SIP’s branding also featured in the IRI-STET logo. For many years the IRI-STET Group undertook telecommunications operations not just through SIP but through Italcable, Seat, Cselt, Sirti, Telespazio and many other industry companies.

Between its relaunch in 1964 and the 1980s, the SIP company used a variety of logos, as did Stipel, Telve, Timo, Teti and Set, the telephone concession companies that preceded it.

The original SIP (Società Idroelettrica Piemontese) company, which in the 1920s, did not have a specific, fixed brand identity. Often the letters SIP were accompanied by stylized elements such as a symbol for electricity, as was the fashion at that time.