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Business model

08/10/2016 - 04:00 PM

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Digital Smart City
"The TLC industry is key to Italy’s digitisation, as it has the network infrastructure enabling the development of the so-called Digital Economy."
Surf Solidity, a chapter of our new company profile.

Our organisation, in line with the evolution of the sector business models and market and technological trends, is shifting towards a “Digital Telco & Platform Company” model based on innovative infrastructure and an excellent  customer service,increasingly aimed at disseminating premium services and digital content within a customisable platform, accessible anywhere and on any device.

Our strategic markets are Italy and Brasil. Operations are conducted by dedicate Business Units:  the Domestic Business Unit -  it includes fixed and mobile voce and data services for retail customers and wholesale operators, as well as  international wholesale services (Telecom Italia Sparkle ) and IT solutions (Olivetti) -  and the Brazil Busines Unit (TIM Brasil).   

In  Italy commercial management of the retail customers - namely private (individual consumers and families) and business customers - is based on these organizational drivers:

  • guaranteeing the end-to-end accountability of the marketing, sales and post-sales processes for each customer segment,
  • encouraging the development of integrated “customer centric” offers and the focus on digital market services
  • creating synergies between commercial channels to increase the efficiency and effectiveness of the multichannel model
  • encouraging the development of “platform based” services expanding TIM's offer portfolio
  • paying attention to multinational customers in order to develop international connectivity.

OUR BUSINESS ETHICS

OUR BUSINESS ETHICS

Being sustainable with a new idea  which combines benefits for the company with benefits for society.

On the domestic market are structured into these main departments.

Consumer & Small Enterprise  

This department is responsible for ensuring the operating margin of the consumer and small business segments, protecting and increasing the value of the customers, maximizing revenues, profitability and market shares through the definition of the offer and marketing plans, commercial communication, the marketing of products/services, caring activities, operating credit and the administrative management of the customers, with the aim of increasing customer satisfaction and optimizing the overall costs of the service.

Multimedia Entertaitment & Consumer Digital Services

This department is responsible for the development of the broadband content business both on mobile and fixed platforms,  through the definition of the offer and marketing plans, commercial communication, the marketing of products/services. From an organizational perspective, the company Persidera, created from a merger between Telecom Italia Media Broadcasting and Rete A, reports to this department.

Business & Top Clients

responsible for ensuring the operating margin of the Top, Strategic, Large and Medium Enterprise and Public Administration segments, protecting and increasing the value of the customers, maximizing revenues, profitability and the market share through the definition of the offer, marketing plans and commercial communication. It also ensures the design of ICT solutions, the marketing of products/services, post-sales activities, caring activities, and management of the relevant credit.  From an organizational perspective, Olivetti and Telecom Italia Sparkle report to this department. Sparkle operates in the international voice, data and Internet services market aimed at fixed and mobile telecommunications operators, ISPs/ASPs (Wholesale market) and multinational companies through its own networks in the European, Mediterranean and South American markets.

Wholesale

The department, created in November 2015, brings together the Open Access Department and the National Wholesale Services Department, with responsibility for: ensuring the development of the wholesale business, innovation, defining the supply and marketing of the respective products and services, ensuring the end-to-end delivery and assurance process for the services provided to retail and wholesale customers, along with effective management of the access network infrastructure and according to principles of non-discrimination between internal and external activities; ensuring the overall governance and end-to-end monitoring of performance and process indicators, with the aim of maximising the quality of the services delivered and ensuring fairness and transparency.

Technology

The department has the responsibility of ensuring technological innovation and the network infrastructure processes for development, engineering, production and management

In 2015 Infrastrutture Wireless Italiane S.p.A.(abbreviated to “INWIT”) has been created. INWIT is the company of the Telecom Italia Group that operates in Italy in the field of electronic communications infrastructure - for Telecom Italia and other operators - and specifically those dedicated to hosting radio transmission equipment, for telecommunications and the broadcast of television and radio signals.