Emotions don’t change. The way we communicate them does.
This institutional campaign tells the story of Francesca and her family, from the Fifties to the present and the near future, against the background of Italy’s ongoing modernisation process, through the common thread of telecommunications. Francesca’s story is accompanied by devices that are or will soon become familiar to us: from bakelite phones to fixed and mobile terminals, to the first modems and finally video communications and tablets, with a finale that welcomes the future.
Every day, Telecom Italia helps Italians to communicate every kind of emotion and – by reaffirming values such as closeness, familiarity and continuity – strengthens its mission of being a leader in technological innovation and a driver of development in our country.