Emotions don’t change, but the way of expressing them does.
"Futura Francesca” is the new Telecom Italia spot entirely made by the web for the web.
The short film is the result of the social advertising contest launched by the company last October, when web surfers were asked to imagine how Francesca, the girl starring in the final scene of the 2011 corporate campaign, would communicate as she grows up.
The new spot repeats the claim “Emotions don’t change, but the way of expressing them does”, venturing this time into a future consisting of the new technologies that will be with the girl in her life.
