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TIM, the future signed Telecom Italia

01/25/2016 - 01:30 PM

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Digital Smart City

The insitutional campaign with Tim Berners-Lee

The year 2016 brings a change for our company, for the more than 53,000 men and women who work in Italy, and for over 42 million Italians, our customers. It will also bring us even closer to TIM Brasil, to our 13,000 colleagues in Brazil and their 72.6 million customers.  

Today, TIM becomes our single reference point, concluding a pathway that started last year with the simplification and repositioning of our brand architecture.

The TIM of 2016 represents the best of Telecom Italia and TIM, the best fixed and mobile network at the service of everyone, offering the quality and security that comes with decades of experience. It is also the starting point of its new role: from pure telephone operator to an industrial and technological player able to offer innovative products and services through the development of enabling platforms, from fixed and mobile ultrabroadband networks to cloud computing through to new generation information technology.

A new trademark captures this moment, a simple and modern symbol, and a new responsibility as leader in connectivity. This is because the role of new technologies is to create true sharing and generate a great exchange of energy, bringing together the ideas of millions of people, allowing us to feel part of something bigger than ourselves and making us more open-minded, more generous, more inspired and more human. Connected to life.  

It is no coincidence that Tim Berners-Lee, the man who invented the World Wide Web 25 years ago, is the face of our “Connessi Oggi” (Connected Today) campaign that is accompanying the launch of our new logo, along with Fabio Fazio and Pif.   

A further step in the process was the approval of the integration of the company name “Telecom Italia S.p.A.” with “TIM S.p.A.”, by the Shareholders' meeting held in May 25.

14 July 1995: the launch of TIM. 

14 January 2016: the launch of our new trademark, online, on all company properties and in all media communications.

See the infographic on TIM's first 20 years of activity.

 

TIM'S MANIFESTO

Communication is freedom. Freedom to communicate.

In the 21st century only those who can share ideas and experience are really free to pursue their aspirations. And to think big. And only a group who think big can actually promote progress and prosperity, ensuring the full freedom to communicate.

Always. Anywhere. Better.