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Lundquist Wikipedia Research: top score for the article about Telecom Italia

08/19/2016 - 04:15 PM

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Wikipedia is the seventh most visited website in the world, with articles about companies perennially well positioned on the first page of search results.

Therefore understanding Wikipedia’s rules, and working alongside  Wikipedia community, is vital as it allows companies to contribute correctly and avoid negative backlashes. Ant it comes as no surprise that Lundquist, the strategic consulting company focused online corporate communication, is carrying a study on Wikipedia and its  corporate information, since 2008.

The 2015-2016 research looks at Wikipedia’s English language coverage of Europe’s top largest 100 companies (based on the FT500 index) as well as the 48 listed Swiss companies and Italian language coverage of Italy’s top largest 100 companies.

As far as the results of the Italian edition of the research are concerned, the article about Telecom Italia obtained the top score, followed by Eni and Intesa Sanpaolo. The research reveals as well a shortage of active editors and poor quality articles, many “tainted” with alerts. This should be a wake-up call for both editors and companies willing to engage appropriately.  

Since the first edition in 2008, the study revealed the low quality of the vast majority of company Wikipedia pages, Lundquist has refined a set of guidelines to help companies engage with the encyclopedia’s vast online community in a constructive manner. This proposed alliance entails abiding by Wikipedia’s rules so as to ensure information is accurate. When done correctly,a rich Wikipedia article is a win for both the encyclopedia and companies.