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EducaTI wins the Areté Special Award for Schools

11/19/2015 - 10:30 AM

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The TIM EducaTI project has won the Areté Special Award for Schools - the Responsible Communication Award 2015.

Can we spread information without being influenced by political and economic interest groups? How can we distinguish between facts and opinions? How has the behaviour of social media changed after the advent of the Web and social networks?

"Responsible social media and the responsibility of social media": these are the requisites required by Areté to win the Responsible Communication Award 2015.

TIM took part with an event that launched the EducaTi project and won the Special Award for Schools

On 15 December 2014, a live communication experiment took place in Acquario Romano involving schools and research. The initiative was successful both at the event venue and online. 

On that occasion, an innovative format of events was launched, along with the EducaTI project, inspired by the concept of Corporate Shared Value. It had a carbon neutral effect due to its sustainable fittings and was designed so that the stakeholders involved in all moments of communication could be the key players. 

The event was divided into three main phases:

  • An initial Web “listening” phase, when the most interesting issues were identified for discussion at the event venue.
  • A second phase, involving the use of a web/mobile app, encouraged the interactive participation of the audience and live streaming. Conversations on social media further enhanced the outcome thanks to the use of the hashtag #ilfuturoèditutti.
  • Two classes of children were engaged in "coding" activities during live streaming, whereas a scriber, who explained the key concepts of the event with a very colourful wall, enlivened the atmosphere at the event venue.
  • In the final phase, the debate between the speakers and participants was summed up. An analysis of the key words used showed the added value provided by the live experience in relation to the pre-event 'listening' phase.

The numbers speak for themselves: 4,000 visits to web pages, 1,100 live streaming sessions and an overall approval rating of 97% were reported by an online survey.

You can watch the on-demand video of the event and discover more detailed information about the project on the website telecomitalia.com/evento-educaTI.